In 2024, Russians increasingly turned to financial markets in pursuit of profitable deposits amid higher interest rates. A study by Vyberu.ru found that 35% of respondents reported using these platforms more often to compare and select bank deposits, signaling a shift toward more proactive money management.
The movement reflects a broader trend where financial markets act as open arenas for interaction between savers and the market itself. This observation was highlighted by Yaroslav Bajurak, the general director of the service, who noted the trend toward a more integrated and responsive financial landscape where customers can access information, evaluate options, and make informed decisions all in one place.
Meanwhile, 58% of respondents indicated they engaged more with financial markets this year, underscoring growing interest in how deposits are positioned within the wider set of savings opportunities. Beyond deposits, 15% of users sought information on alternative savings methods, signaling a diversification in saving strategies. Additionally, about one in five respondents, or 18%, believed that transactions with banks represented on these platforms were safer, reflecting increased confidence in online and marketplace-based financial services.
Interest in deposits was strongest among younger cohorts, with 54% of people aged 18 to 35 showing heightened activity. This demographic’s engagement tends to spike in the days surrounding the Central Bank’s key rate meetings, with visitor numbers rising by as much as 25%. Older age groups also displayed growth, though at a more moderate pace, with a 22% increase in the first quarter compared with the previous year.
The insights point to a gradual transformation in how individuals approach savings and bank deposits, driven by easier access to market data, comparative tools, and a sense of transparency that online platforms provide. This evolution is consistent with the broader shift toward data-driven decision making in personal finance, where real-time information and clarity about rate changes, terms, and risk are increasingly valued by savers.
Market observers note that while traditional banking remains a core channel for savings, the rise of digital comparison tools and platform-based interactions is reshaping expectations around where and how money is parked. The emphasis on speed, clarity, and trust suggests that platforms that deliver reliable data, straightforward interfaces, and verifiable safety measures will continue to draw more users. Analysts emphasize the importance of understanding deposit terms, compounding periods, and potential penalties, so that savers can optimize returns under varying rate environments. Source: Vyberu.ru