Data from Hainan’s island tourism services shows a strong uptick in Russian travel during the first two months of 2025, with visits doubling compared with the same period last year. The increase underscores growing interest among Russians in traveling to Hainan, fueled by direct flight options and a broader slate of experiences on the island.
Direct air links have made it easier for Russian travelers to reach Hainan, shortening travel times and expanding weekend getaways. In addition to sun and sea, visitors are drawn by a widening array of activities, including upscale resorts, wellness retreats, cultural excursions, and family-friendly entertainment. The combination of convenient transit and diverse offerings makes the island an increasingly popular choice for Russian holidaymakers.
Among the destinations within Hainan and broader China, Sanya stands out with the strongest growth in Russian bookings. Sanya is renowned for its soft sands, palm-fringed beaches, and a mature tourist infrastructure that includes international hotels, waterfront promenades, and vibrant nightlife in some areas. For many travelers, it represents a reliable gateway to tropical experiences on the island.
Russian travelers have shown interest in several Chinese cities as hubs for stays and day trips. Beijing and Shanghai remain top cultural and economic centers that attract visitors seeking history, dining, and modern city life. Guangzhou provides a southward gateway with easy access to the Pearl River Delta and coastal cuisine. Sanya remains the darling of the coastal route, while Qingdao is favored for its seaside charm and seafood heritage. Hangzhou and Tianjin are also frequently noted as appealing options for extended itineraries.
Looking back at 2024, hotel reservations by Russian guests in China showed clear seasonal waves. The peak periods were April through May and October through November, with travel during those windows aligning with spring breaks and autumn holidays in many markets. These patterns help operators plan staffing and promotions, ensuring that services meet demand during the busiest months.
A recent study notes these shifts and underscores a growing appetite among travelers for seamless cross-border travel, with a focus on quality lodging and easy transit. The data point to a trend of steadier demand for long weekends and shorter trips with a focus on high-quality accommodations, easy transit, and reliable English-speaking staff at popular resorts.
On the visa front, several destinations have easeened entry terms for Russian visitors. Reports have noted that countries such as Israel have simplified visa regimes for Russians, reflecting a wider trend toward more accessible travel for this market. For travelers, these changes can expand options and reduce friction when planning multi-country itineraries.
The evolving pattern signals a shift in how Russians approach travel to China and its tropical province. With direct flights continuing to expand, together with upgraded hotel networks and a growing palette of experiences, Hainan is well positioned to host more visitors from Russia in coming months and years. The broader panorama of city connections within China complements this growth, creating a richer, more diverse travel map for this market.