Analysts using the OneTwoTrip platform examined travel interest among Russians during the spring of 2024, revealing clear preferences for several international destinations. The data show which countries drew the most attention as temperatures rose and vacation plans took shape, reflecting pricing dynamics, seasonal heat, and perceived value for money across various regions.
Turkey emerged as the top choice, attracting 17% of Russian travelers for the March through May window. The appeal is straightforward: affordable options, a growing network of direct flights, and a warm welcome as the coastlines begin their busy season in mid-April. For many travelers, Turkey offers a compelling blend of cultural experiences, beach relaxation, and the convenience of longer daylight hours to maximize vacation time.
Georgia ranked second, capturing 12% of interest. Its proximity, visa arrangements, and rich blend of mountain scenery, wine culture, and historic sites make it a versatile option for short breaks or longer stays. The country’s hospitality and relatively simple logistics contribute to its enduring popularity among travelers seeking memorable experiences close to home.
Thailand also remained among the top three destinations. About 11% of Russian travelers expressed intent to visit Thailand in the spring, attracted by celebrated beaches, tropical weather, and a reputation for value in hospitality and food. The seasonality plays a role here as well, with cooler periods in some regions and the gradual warming of the Andaman Sea inviting visitors to explore both urban centers and natural beauty.
UAE and Armenia rounded out the list of notable favorites, registering 8% and 6% respectively. The United Arab Emirates draws travelers with its modern cities, luxury accommodations, and reliable service standards. Armenia’s appeal lies in its ancient heritage, scenic landscapes, and a growing scene for travelers seeking offbeat yet enriching experiences.
Beyond these markets, Russians also showed interest in a broader set of popular travel choices, including China, Kazakhstan, Italy, England, and France. These destinations reflect diverse motivations—from cultural exploration and historical sites to culinary journeys and coastal retreats. The spring period serves as a bridge between winter plans and summer adventures, prompting travelers to weigh flight times, accommodation costs, and seasonal events when finalizing itineraries.
Looking back at the broader travel landscape for 2023, Russia saw a notable uptick in foreign visitors to its own shores, marking the highest level since the pandemic began. More than 600 thousand international visitors arrived across January through December, underscoring renewed interest in cross-border travel and the enduring appeal of Russia as a destination for curious visitors from multiple regions. This backdrop helps explain why outbound travel remains vibrant, with Russians exploring destinations that balance affordability, accessibility, and enriching experiences for spring time adventures.
In summary, the spring travel mood among Russians highlights a mix of price-conscious choices and destinations offering high value, cultural depth, or seasonal advantages. Turkey and Georgia stand out for proximity and cost efficiency, while Thailand, the UAE, and Armenia attract those seeking diverse landscapes and experiences. The audience’s curiosity about other classic European and Asian locales continues to shape seasonal demand, creating a broad and dynamic travel landscape for the year ahead.