PSB and CSKA have renewed their collaboration through a three-year extension of the sponsorship deal, ensuring PSB remains the official bank of the club through the 2025/2026 football season. The agreement was formalized in the context of the Army-2023 International Military-Technical Forum, with PSB First Vice-President Oleg Barybin and CSKA General Manager Roman Babaev signing the document.
CSKA stands out as a football club with a storied history of triumph and a broad base of loyal supporters. It remains a leading force in Russian football, having secured the Russian Football Cup in the 2022/23 season, a milestone that aligns with PSB’s commitment to supporting top-tier clubs and their athletes. The bank emphasizes that the extended partnership will continue to deliver comprehensive services for the club, its players, and staff, ensuring high-quality financial solutions that meet the needs of the team as it competes at the highest levels. PSB expresses confidence that ongoing cooperation will drive further victories and offer tangible benefits to club members and the club’s large fan community. [citation: PSB corporate communications]
A notable achievement within the bilateral collaboration is the launch of the PFC CSKA Club Card, built on the Mir payment system. The card serves as a universal payment instrument and blends club privileges with broad opportunities for savings and usage, providing fans with practical value while strengthening engagement with the team. The initiative illustrates how a banking partner can integrate everyday financial tools with club loyalty programs to enhance the supporter experience. [citation: CSKA press materials]
Roman Babaev highlighted the significance of the partnership with PSB, describing it as a strong alignment between two major institutions. He noted that the Club Card program is a high-quality product designed to attract a wide base of CSKA supporters across the country, with benefits that extend beyond city limits. He stressed that the collaboration will continue to broaden the bank’s reach and deepen fan involvement, promoting nationwide access to CSKA services and fan networks. The joint effort aims to replicate the success seen in prior seasons while expanding geographical coverage and amplifying engagement with red-and-blue fans. [citation: CSKA statements]