New rules for importing goods into Russia may shift the economics of online marketplaces
Recent changes under discussion by EAEU member states, including Russia, could raise barriers to buying foreign goods for online sale. Alexander Efimov, chairman of the board of directors of the Association of Electronic Commerce Market Participants, indicated that the Eurasian Economic Union is considering amendments to the Customs Code. The goal appears to be to dampen cross-border purchases and to favor domestic producers over foreign suppliers.
The expert noted that the initial impact would not touch mass-market product categories. Still, the moves are seen as a competitive lever aimed at strengthening local producers. Market participants, however, voice concern that the reforms could hamper e-commerce growth and degrade consumer choice.
Efimov warned that under the proposed framework, most goods would be shipped from abroad for commercial use rather than personal use. To bring a product through customs, buyers might be required to obtain a certificate of conformity on their own. Such a requirement would add friction to purchases and, in practice, could deter many buyers from completing cross-border orders. This scenario could push shoppers toward alternative, less transparent channels.
A June study by the Institute for Entrepreneurship and Economic Development (IEP) found a rapid rise in complaints about marketplace practices. The trend suggests growing friction in the market as regulatory changes take effect. Insights from the Consultant Plus system show a notable increase in arbitration cases involving major marketplaces such as Wildberries and Ozon. In 2020 these platforms faced around 200 disputes, while by 2023 the figure had surpassed 1,500. [Citation: IEP report, 2024; Consultant Plus data, 2023]
Earlier coverage noted visible examples on the Russian market, including instances where items featured controversial imagery on apparel. While such episodes attract attention, the broader issue remains the same: shifting regulatory and administrative hurdles could alter how foreign goods move through the online retail ecosystem. [Citation: Market coverage, 2023]