Latitude, a seed-stage tech entrepreneurship platform, has emerged as a notable force in early-stage funding and startup acceleration. With a round valued at US$11.5 million, the initiative is steered by a roster of high-profile backers and allies from Silicon Valley’s premier venture capital community, including A16z, renowned for backing transformative technology companies. This backing signals strong confidence in the platform’s ability to support ambitious founders as they scale from launch to global reach.
The Latitude ecosystem brings together key entrepreneurs and leaders from notable disruptors across the Americas. Among them are prominent figures affiliated with NFX, Endeavor, Canary, FJ Labs and LatAm, including David Vélez, the founder of Nubank; Carlos and Loreanne García, leaders at Poplar; and Sebastián Mejía of Rappi. Their involvement anchors Latitude within a broad network of proven operators who understand the hurdles faced by start-ups entering competitive markets.
Latitude was founded by Brian Requarth, Gina Gotthilf and Yuri Danichenko. Since inception, the platform has developed a suite of solutions designed to ease the most persistent pain points for early-stage entrepreneurs in Colombia and the wider region. Notable offerings include Latitud Go and Latitud Scholarships, programs aimed at accelerating product development, market validation and access to mentorship. The Latitud Fund, the company’s investment arm, stands as the continent’s first revolving fund designed to inject upfront seed and early-stage capital into growing ventures. The fund has supported more than 70 portfolio companies including Pomelo, BHub, Yuno and Alinea, expanding opportunities for regional founders to leap into the global market.
Within Colombia alone, Latitud has supported 12 startups, collectively building a portfolio valued at around US$90 million. Portfolio companies such as Yuno, Ontop, Melonn, aCasa, Morado, Finkargo, Hunty and Licify illustrate the diversity of sectors embracing scalable business models, from fintech and logistics to consumer platforms and enterprise solutions. These investments reflect Latitud’s broader mission to cultivate a robust entrepreneurial ecosystem capable of sustaining growth and attracting international attention.
Sebastián Mejía, co-founder and president of Rappi, emphasized the platform’s impact: this initiative forms the foundation of a thriving ecosystem, enabling the next generation of founders in Colombia and Latin America to access resources at scale. The sentiment echoes across the community, highlighting how an organized support structure can unlock opportunities that might otherwise be constrained by fragmented infrastructure. In parallel, Latitud’s leadership underscores the urgency of modern, streamlined processes to sustain momentum in a fast-moving market. The prevailing view is clear: without modern infrastructure, promising solutions can stall before they begin, underscoring the need for scalable, repeatable systems that support ambitious ventures at every growth stage.
Latitude Go represents a pivotal step in this strategy. It enables founders to assemble a venture-capital-backed company with ease, reducing time-to-value and cutting operating costs—claims that suggest a one-click workflow can dramatically accelerate a startup’s path to scale, potentially at a fraction of typical market costs. This capability aligns with a broader push to democratize access to capital and expertise, empowering teams to prototype, validate and position themselves for strategic investor engagement with greater efficiency.
Looking ahead, Latitude is committed to expanding its integrated toolkit for early-stage founders. The platform aims to streamline company formation, facilitate capital raises from strategic partners, and provide centralized management of capital and cap tables. This integrated approach signals a holistic platform strategy designed to unify governance, funding, and growth planning in a single environment, reducing friction and helping founders stay focused on building meaningful products and customer value. The leadership team reiterates that these tools will continue to evolve, ensuring founders can navigate a complex funding landscape while maintaining clear visibility over their financial trajectory and ownership structure.
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