The applicants aim to produce products under renowned brands while the owner company has exited Russia. Their filings span clothing and fragrance labels such as Levi’s and Christian Dior, beverages and contraceptives including Coca-Cola and Durex, payment systems led by Mastercard and American Express, and automobiles from Audi, Mercedes-Benz, and BMW. Legal counsel notes that there are serious doubts about registerability for well-known trademarks, as reported by RBC. Some filings show brands with slight spell variations, for instance Nezpresso coffee makers using a marked Z instead of Nespresso, or Idea furniture replacing IKEA. In contrast, car brand names are often pursued with their original spellings.
However, the core issue is not simply producing vehicles under these names. A notable case involves an Audi trademark filing submitted by the non profit Intellectual Property Market Support Agency, known as APRIS, which targets registration in class 3 for perfumes and cleaning products. In the same set of filings, APRIS sought protection for Mastercard and American Express, but in class 9, which covers scientific and research equipment and instruments. The strategy appears to test the boundaries of how well-known marks may be extended into adjacent product categories. The broader question remains whether such moves will be permitted under current trademark rules and market realities. RBC has observed these patterns and provides context for readers watching evolving developments.
- Experts consider whether consumers will continue to access new foreign auto brands in this shifting landscape. This uncertainty prompted a question to readers about buying decisions in the new market environment.
- Discussions about brand accessibility and recognition continue to circulate on social networks such as Odnoklassniki, where commentary on ownership and licensing issues is being shared.
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