In 2023, lipstick stood out as the priciest item in a basic cosmetics bag in Russia, reflecting a 22% year-over-year rise and an average price of 338 rubles. This pattern comes from ATOL Online, a data analytics firm that examines consumer behavior and checkout information. The trend signals a shift in everyday makeup budgets among Russian shoppers, with lipstick becoming the top-entry product in typical cosmetic sets.
Eyeshadow prices also climbed, increasing 10% to an average of 386 rubles. Other items rose more modestly: lip gloss up 6%, lip pencil up 5%, and powder up 3%, with their respective averages of 353 rubles, 265 rubles, and 539 rubles. Together, these changes illustrate a broader rise in prices across commonly used cosmetics, even as each category carries different demand and usage patterns.
Within a standard cosmetic kit, foundation emerged as the most expensive product, averaging 651 rubles and marking a 6% year-over-year increase. By contrast, blush stayed slightly cheaper at 646 rubles. That product’s price held steady during the year, showing how some staples resist sharp shifts even as others rise. Highlighter and eye mascara prices also remained stable at 465 rubles and 304 rubles, indicating a balanced pricing approach for premium or routinely purchased items within the routine kit.
Other items showed reductions, with eyeliner and concealer down 7% and 3%, landing at 264 rubles and 431 rubles. The overall picture for a basic set points to a year of gradual price gains for several core products, alongside stable or slightly easing prices in others. This mirrors a market adjusting to various cost pressures, including raw materials, packaging, and distribution influences that affect consumer cosmetics pricing in the region.
Across the market, the typical price of a complete basic cosmetics set rose to an average of 4,642 rubles, a 3.6% uptick from the prior year. This figure reflects not only the shifts in individual item costs but also the combined effect of demand patterns, seasonal promotions, and evolving consumer preferences in the Russian makeup category. The data originate from ATOL Online, a source tracking impersonal cosmetic sales by aggregating a wide range of checkout records. In this study, more than 31.5 million receipts were analyzed to provide a reliable snapshot of price movements for the year, offering a solid basis for budgeting decisions and market insights for retailers and researchers alike.
These findings fit into a broader narrative in the cosmetics sector, where perfumes and related products have also shown stronger growth. The observed price dynamics highlight how consumer budgets respond to product differentiation, perceived value, and the balance between luxury appeal and everyday necessity. For buyers, the pattern suggests exploring substitution options, bundle opportunities, and promotions to maximize value while achieving desired cosmetic results. For sellers and industry observers, the year-long data offer a lens into segments that may warrant targeted pricing, promotions, or inventory strategies to align with evolving consumer expectations and competitive landscapes in Russia and nearby markets.