Cosmetics Spending Trends Reveal Surges Across 2023
Recent data from CloudPayments, analyzed by the DEA News team, shows a striking rise in consumer spending on cosmetics across Russia in 2023. The study highlights a surge in the average purchase size at beauty retailers, with notable jumps during the mid-year period that surpassed the figures from 2022.
Analysts report that in June and July, the average ticket at cosmetics stores rose by about 120 percent compared with the same months in 2022, climbing from 2,853 rubles to 6,286 rubles. This indicates a broader shift in consumer behavior where more items or higher-priced products were bought during this window.
Seasonal shopping patterns also emerged. February 2023 saw a spike in cosmetics purchases, a rise linked to occasions such as Valentine’s Day and International Women’s Day, which typically drive gift-giving and personal care purchases. The data suggests that marketing campaigns and gift-oriented sales likely contributed to the higher spend during that month.
Beyond cosmetics shops, expenditures in beauty services reflected a parallel trend. In June and July of 2023, the average bill at beauty salons increased by roughly 68 percent, moving from 765 rubles to 1,289 rubles. The strongest demand for these services appeared in May and June, indicating a sustained interest in professional beauty treatments during the spring and early summer period.
Contextual notes point to ongoing debates about consumer products and safety. In earlier commentary, Velcheva-Lutak discussed aluminum chloride deodorants, arguing they may be unsafe for some users. The concerns cited include potential pore blockage and interference with the body’s natural moisture regulation, which could influence lymphatic flow and sweating patterns. Such viewpoints have prompted discussions about product choices and regulatory standards within the cosmetics industry.
Industry coverage also references questions about sunscreen formulations and their role in skin aging prevention. Consumers often seek guidance on which sunscreen products best support long-term skin health, balancing factors such as UVA/UVB protection with skin sensitivity and cosmetic appearance. Market analysts emphasize the importance of clear labeling, ingredient transparency, and evidence-based claims to help shoppers make informed decisions.
Taken together, these findings illustrate a broader shift in consumer behavior toward higher average spend on beauty products and services in 2023. Market dynamics suggest that promotions, gifting occasions, and a growing interest in premium offerings all contributed to a more robust beauty economy. As the sector continues to adapt, retailers and service providers may focus on personalized experiences, targeted promotions, and product education to sustain momentum in the months ahead.