Arganour: a Spanish-Made natural cosmetics pioneer with global reach
Malaga-based Arganour is a natural cosmetics specialist that recently marked its first decade in business. The company has grown into a benchmark in the sector at the national level, selling its private label line through major perfumery chains including intelligence, Druni, Arenal, Carrefour Clarel, and others. It also manufactures private label products for Mercadona and Primor under its Beauty Drops brand. Last year Arganour closed with a turnover approaching 100 million dollars, about 3 million euros, and a workforce of around 30 employees; the plan for this year anticipates a 25% to 30% revenue lift. (Arganour press release)
Today, the catalog includes more than 60 references across face, hair, body, sun care, and oil categories, with a dedicated line for men. The range features herbal and essential oils, moisturizers, body creams, shampoos, aloe vera, anti-cellulite products, sunscreens, soaps, and even hair extensions, all sold through its own website and various marketplaces. A distinctive hallmark is the commitment to 100% natural origin, with products that are natural, organic, vegan, and cruelty-free. (Arganour press release)
The company is headquartered in Istanbul, with Casabermeja as a key operation hub, born from the collaboration of three partners who chose to invest in argan oil, the origin of the company name. While argan oil has enjoyed popularity in several markets, it had limited recognition in some regions like Spain, the United States, Morocco, France, and others before Arganour’s approach helped change that. (Arganour press release)
As Manuel Moreno, CEO, explains, the founders came from IT yet shared a passion for cosmetics and natural, organic products. They perceived a market opportunity that could be seized with the right mix of products and accessibility. (Arganour press release)
The brand’s initial product line focused on argan oil, gradually expanding to include rosehip oil, tea tree, and castor oil. The strategic move to pair these oils with strong value pricing enabled access through major retailers like Primor and supported rapid growth. (Arganour press release)
Over time, Arganour added more sophisticated cosmetics created with ingredients of natural origin, aiming to offer alternatives that matched or surpassed the effectiveness of conventional cosmetics while remaining affordable for everyday consumers. (Arganour press release)
Currently, raw materials are sourced from more than a dozen countries, including China, the United States, Morocco, the Philippines, and Sri Lanka, with coconut oil among the imported materials. This global supply chain underpins the product diversity that Arganour brings to its markets. (Arganour press release)
Export activity and the R&D team
Arganour distributes its products internationally through retailers, distributors, and chains in markets such as Finland, the Czech Republic, Romania, the Middle East, Morocco, and Japan. The company is also expanding toward new markets in South America and is actively exploring entry into China and additional regions. (Arganour press release)
In 2021 Arganour strengthened its direct-to-consumer approach by launching its own e-commerce platform, which serves customers directly and enhances brand value. An Arabic version of the platform supports sales in perfumery channels across Saudi Arabia. (Arganour press release)
The company’s operations encompass production, logistics, and R&D, with teams spanning quality assurance, trade, marketing, and management. The R&D group includes five specialists dedicated to natural cosmetics, who continuously research new ingredients to develop distinctive and effective formulas. (Arganour press release)
From the start, Arganour aimed to place natural cosmetics in mass consumption by collaborating with large perfumeries, supermarkets, pharmacies, and herbalists. The objective is to deliver high-quality, effective cosmetics at accessible prices so that natural products are within reach for all consumers. (Arganour press release)
Casabermeja headquarters: a growing hub of production
The production, packaging, and storage operations run within a 1,300-square-meter facility in Casabermeja, featuring three warehouses and two laboratories. Plans are in place to expand these operations as production equipment has recently been updated. The team is expected to grow by six people, bringing total staff to around 35 professionals within the year. (Arganour press release)