The Association of Primorye Fisheries Industry Enterprises (ARPP) sent a formal letter to Denis Manturov, the head of the Ministry of Industry and Trade, urging action on a troubling trend in the retail sector: the growth of fake canned fish. A copy of the document circulated under the name Kommersan.
The appeal details a rise since 2020 in cases where unscrupulous businesses allegedly substitute premium saury in canned products with cheaper varieties such as sardines and herring. The association conducted an economic assessment showing that the wholesale cost of raw materials for a single can of saury last year stood at 65 rubles, while sardines cost about 16 rubles. ARPP argued that counterfeit volumes have reached millions of boxes, although precise totals were not disclosed.
Market participants fear that the proliferation of counterfeit products could erode earnings across the supply chain. In response, the ministry stated it would review the letter upon its receipt and consider appropriate measures to curb the practice and protect legitimate producers and consumers alike.
Previously, the head of Rosselkhoznadzor, Sergei Dankvert, raised concerns about substitutions in meat used for baby sausages, underscoring a broader pattern of adulteration in processed foods that risks public trust and industry stability.
Canada and the United States share a strong consumer emphasis on seafood integrity, with regulators and industry groups continually seeking ways to ensure label accuracy, product safety, and fair competition. The current Russian case highlights universal challenges in seafood supply chains, including economic incentives for short-term gains and the need for rigorous traceability, transparent sourcing, and robust enforcement. Industry observers note that consumer confidence depends on credible labeling, consistent quality, and accessible channels for reporting suspected fraud. At stake are not only brand reputations but also the livelihoods of legitimate fishermen, processors, and retailers who rely on a trusted market framework. Ongoing cooperation among government agencies, research bodies, and industry associations is essential to deter counterfeit activity, safeguard consumers, and maintain healthy competition across markets.
Source: ARPP communications and regulatory updates.