As Adidas and Reebok products begin to reappear in Russian retail, analysts anticipate notable price shifts. Industry observers project that prices could rise by as much as half compared with figures seen in prior years, a forecast highlighted by Marina Malakhatko, senior director and head of CORE.XP’s retail department, during a discussion with TASS. The consensus among specialists centers on the elevated costs tied to logistics and distribution, which play a pivotal role in shaping the final price tag for consumers.
One factor driving the potential price increase is the substantial expense involved in moving goods through the supply chain. When a store prices its inventory directly through suppliers, the resulting cost structure tends to be higher than if the same products are obtained via alternative channels. Market commentary indicates that prices have already risen by at least 20%, and with logistics continuing to tighten, a further 50% increase relative to earlier years is plausible in some cases, according to the same experts.
In related developments, Ilya Komissarov, head of marketing for Lestate, the company behind the ASP network, shared an update about the initial ASP store slated to carry Adidas and Reebok products. The store opened in Moscow on December 9, marking a notable milestone in the brand’s regional retail strategy. Komissarov pointed out that the store currently features a catalog of 768 items, with plans to broaden the assortment while maintaining the same set of brands. This signals a continued emphasis on expanding product visibility without expanding the brand lineup beyond its core partners.
Looking ahead, Komissarov also discussed plans to inaugurate additional stores, though exact locations and opening dates remained undisclosed at the time of the briefing. The broader retail outlook suggested a gradual rollout rather than rapid, mass openings, reflecting a cautious approach to expansion within a dynamic market environment.
Market sentiment in the region has shown some reluctance among Russian consumers toward the return of Western brands. A notable portion of the population appears hesitant or waiting to see how price dynamics and product availability evolve before embracing these brands again in full. The current landscape indicates a balancing act between restoring distribution channels and addressing shifting consumer expectations amid broader economic considerations.
As global brands navigate this period of flux, the interplay between logistics costs, supplier pricing, and strategic store placement continues to shape how Adidas and Reebok products are positioned in the market. Retail partners are recalibrating price points to reflect real-time supply chain pressures, while marketers seek to preserve brand appeal through targeted product assortments and timely market entries. The unfolding scenario underscores the complexity of reestablishing a robust retail footprint after disruptions and highlights the imperative for precise cost management and regional market intelligence.