“VkusVill” will launch a new chain of coffee shops together with a company from Blagoveshchensk Do.bro Coffee. I learned that the name of the brand is “Together” “Kommersant”.
For now, only a few spots will open in test mode. The scaling decision will be made based on the results of their studies.
It was noted that the new businesses will not have any connection with VkusVill stores. No other details about the “Together” project were disclosed.
According to experts, it is too late to enter the coffeehouse market, where competition is intense. Opening sales points under its own media brand may be in VkusVilla’s favor.
“Given the fact that large chains are increasingly launching franchise programs and crowding out more intimate cafes, the segment will grow even further. Therefore, “Birlik” is now opening under very high competitive conditions,” he said. registered restaurateur Yulia Koroleva.
Before that in Russia calculatedHow much did the price of packaged coffee increase in one year?
Previously the global chocolate industry It turned out to be It is under attack due to cocoa shortages in Africa.