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A bottle with a capped monkey from Vidnoye. What Will Russians Drink Instead of Coca-Cola?


The Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) has ceased the production and sale of beverages under the Coca-Cola Company brands in Russia. All Russian customers of the distributor are now “in the process of running out of stock”.

“Once the company’s reserves are depleted, Coca-Cola HBC will no longer manufacture and sell Coca-Cola or other Coca-Cola Company brands in Russia,” the manufacturer said.

Coca Cola company announced About the suspension of its activities in Russia on March 9. “Our hearts go out to the people who suffered the incredible consequences of the tragic events in Ukraine. We will continue to monitor and assess the situation as it develops,” he said.

Besides Coca-Cola, the company owns the brands Fanta, Sprite, Schweppes, Powerade, Bonaqua, Fuzetea, Adez, Pulpy, Innocent, Rich, My Family, and Dobry. Coca-Cola’s Moscow, Moscow region, St. It has factories in St. Petersburg and other cities. According to the data Web site Coca-Cola Russia employs 7 thousand people in the company. At the same time, each workplace creates up to 8.7 jobs for suppliers and customers. In total, this means 66 thousand additional jobs. In 2018, the contribution to the Russian economy amounted to 0.2% of GDP – more than 195 billion rubles.

Pepsi is leaving too?

PepsiCo also announced Upon the cessation of beverage sales on March 9th. He also gave up capital investment and all promotional activities in the country.

“Pepsi-Cola entered the market at the height of the Cold War and helped create common ground between the US and the USSR. However, given the dire events taking place in Ukraine, we are announcing the suspension of sales of Pepsi-Cola and our other beverages in Russia, including 7Up and Mirinda,” said Ramon Laguart, CEO of PepsiCo.

At the same time, the company did not stop production of essential products – dairy products and baby food – and promised to support the 20,000 Russian workers and 40,000 agricultural workers involved in its supply chain.

PepsiCo in Russia drinks (Pepsi, 7Up, Mirinda, Adrenaline Rush, Russian Gift, etc.), chips and snacks (Lay’s, Cheetos, Khrusteam), as well as juices and nectars (I, Fruit Garden ”, J7, “Beloved) ) produced. ”, etc.) and bottled water (“Aqua Minerale”, “Resources of Russia”). In total, the company had more than 20 enterprises in the Russian Federation.

Newspaper “Kommersan” He previously wrote that PepsiCo is exploring the possibility of staying in Russia and may start creating new products under other names. In particular, the company will offer New Cola product, Fruitz orange and lemon flavored lemon drinks and will expand the product range of the Russkiy Dar brand.

What to drink in the Russian Federation

Oppression fontanka I learned that instead of Coca-Cola and Fanta, “substitutes” with similar labels will appear on the shelves of Russian stores. They’ve already come up with the slogan “Live at your own pace” alongside names like Funky Monkey Cola and Orange. The products are designed for teenagers and audiences aged 16 to 35 years.

The taste of the drinks will be the same as the original Coca-Cola and Fanta. A monkey wearing headphones and a hat will appear on the tags.

as said TASS The drinks will be produced by the Megapack company from Vidnoye, said Georgy Filimonov, Deputy Head of the Government of the Moscow Region. He stated that they would cost less than Coca-Cola and Fanta.

“Coca-Cola’s departure from Russia will not deprive domestic consumers of suitable beverages. Next week, deliveries from the city of Vidnoe will begin on store shelves of highly carbonated soft drinks produced in domestic plants with the familiar taste of Fanta and Coca-Cola, ”says Filimonov.

“The palatability of the new drinks was confirmed by the developers during blind testing,” the official said.

According to Fontanka, it will not even have an analogue of Sprite – it will be replaced by Laimon Fresh lemonade.

Coca-Cola HBC will no longer sell Coca-Cola and other beverages in Russia, its customers are “in the process of running out of stock”. At the same time, it became known that the Moscow region company Megapack is preparing to release analogues of Coca-Cola and Fanta in the usual colors – Funky Monkey Cola and Orange. The taste of the drinks will be the same as the original. It won’t even have a Sprite analogue. Read more in the article “socialbites.ca”.

Source: Gazeta



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