With the reopening of stores in Russia, prices for Adidas and Reebok sports products may increase by up to 50% compared to previous years. In this respect TASS said senior director Marina Malakhatko, head of CORE.XP’s retail department.
The expert attributed this to the “huge cost” of logistics.
“Plus, if the company’s store offers the same prices directly through suppliers, it will by definition be more expensive. Prices have already increased by at least 20%. “Then there may be a 50 percent increase compared to previous years,” he said.
Before that, Ilya Komissarov, head of the marketing department of Lestate (developing the ASP network), stated that the first ASP store will be opened, which will include products of the Adidas and Reebok brands. opened In Moscow on December 9.
Komissarov noted that there are 768 products in the store today, the product range will expand, but the number of brands will not change.
Additionally, the head of the marketing department talked about plans to open new stores, but the dates and locations of the new retail facilities have not yet been announced.
Previously, the majority of Russians reported that: not waiting The return of Western brands.