Yandex has introduced an extension for browsers called “Benefit” that helps users find promotional codes for online purchases and provides refunds. The expansion is expected to allow you to save money and not waste time searching for available promotions. The company’s press service reports this.
As Yandex explains, the new service collects current offers from all over the Internet. The company emphasized that its service team checks all promotional codes for suitability. It is also possible to complain about a promotional code that does not work. Moderators will check the signal and remove the irrelevant offer.
Benefit works with a variety of online retailers in the e-commerce industry, from small online shops to large department stores. When a user visits a site with promotions or cashback, the “Benefits” button in the browser becomes brighter and the number of available offers is displayed next to it. All that remains is to click on it and activate the appropriate one,” the message says.
The extension is available in Chrome, Safari, Edge and Opera, as well as in a special Yandex Browser build for computers.
“Everything added to the Yandex ecosystem has the right to success. Another thing is the breadth of use of this topic. It doesn’t seem to me that the service will become a ubiquitous tool like Yandex Taxi, Yandex Food or Yandex Shop. Most likely this will be a niche service that allows you to attract an audience looking for discounts. This tool will be very useful for them,” said Boris Agatov, independent expert on retail innovation and co-founder of New Retail and Project Line.
He emphasized that cash refund services appeal to a very wide audience in the business world.
“So now everything will depend on Yandex: how widely it can distribute this tool among its loyal and non-loyal audiences,” Agatov added.