In Russia, the most expensive item in a basic cosmetic bag in 2023 was lipstick, with an increase of 22%, reaching an average of 338 rubles. In this respect he is writing “Prime” in reference to statistics from IT company ATOL.
The price of eye shadows increased by 10% to an average of 386 rubles. Lip gloss has become more expensive by 6%, lip pencil by 5%, and powder by 3%. Their average cost was 353 rubles, 265 rubles and 539 rubles, respectively.
The most expensive product in a basic cosmetic set is foundation. This year it cost an average of 651 rubles, which is 6% more than last year. Blush turned out to be a little cheaper, it was purchased for 646 rubles. The price of this position did not change throughout the year. The average cost of highlighter and eye mascara for the year also remained at the same level as last year – 465 rubles and 304 rubles.
Eyeliner and concealer prices fell by 7% and 3%, respectively, reaching 264 and 431 rubles.
You can buy a basic set of cosmetics for an average of 4,642 rubles. During the year its price increased by 3.6%.
The study on impersonal cosmetic sales was conducted using ATOL Online data. Meanwhile, more than 31.5 million checks were analyzed.
Earlier in Russia sharply grew up sale of perfumes and cosmetics.