The updated 001 liftback campaign highlighted Zhou Guanyu, the first Chinese Formula 1 driver and a key figure in the Zeekr lineup. He also contributes content for AutoHome, offering insights from the cockpit and the road to electric performance.
According to Zeekr, Zhou is a racer, a fashion enthusiast, and a creative mind who consistently pushes boundaries. He is slated to race for the Stake F1 team during the 2024 season, adding star power and experience to the squad. During the 2022 British Grand Prix, Zhou experienced a notable accident that temporarily halted the race, a reminder of the sport’s risks. In the fashion world, he has collaborated with high-end brands such as Dior, Prada, Lululemon and Hublot, underscoring his multi‑facet public persona.
In the refreshed Liftback, the interior has seen thoughtful refinements and new powertrain options have been introduced to enable quicker charging. The cross‑platform battery system is engineered to cut the time needed to recharge from 10% to 80% to 11.5 minutes, accelerating the car’s usability for daily drives and longer trips alike. The most capable 001 variant can hit 100 km/h in just 3.3 seconds, underscoring its performance credentials. Its driving range is listed between 626 and 750 kilometers, depending on configuration and conditions.
The official premiere of the new model is planned for February 27, with insiders predicting a strong reception in markets across North America where electric performance and luxury crossover utility are highly valued.
Earlier, Zeekr engaged Finn Kimi Raikkonen as a general advisor, tapping a Formula 1 champion to lend strategic guidance to the brand and its engineering teams.
In related regulatory developments, Avilon paused the distribution of Avatr and Zeekr vehicles into the Russian Federation following tightening of laws, underscoring how policy shifts can influence the mobility landscape in different regions.