An updated Voyah Free crossover has entered the Belarusian market, arriving with a sticker price that undercuts theRussia pre‑restyling variant by roughly 1.7 million rubles, according to motor.ru. Avtopromservice, the local importer representing Voyah in Belarus, confirmed the start of sales for the refreshed Free 318 model. The starting price sits at 125.9 thousand Belarusian rubles, which translates to about 3.8 million rubles in the Russian currency, the report notes. In Russia, the pre‑restyling configuration is listed at around 5.5 million rubles, making the Belarusian offer a considerably more appealing option for local buyers. The updated crossover, known as the 318, gains two‑tone alloy wheels and red brake calipers, while a set of technical refinements has changed the performance profile. Official data place the driving range at 1,360 kilometers and the total system power at 490 horsepower, with a 0–100 km/h time of about 4.5 seconds. Market observers interpret this pricing approach as a strategic move to attract early adopters in Belarus and to demonstrate Voyah’s willingness to price aggressively in markets beyond Russia. The report from motor.ru also notes that local tax rules, currency movements, and dealer incentives all shape how the new model is presented to consumers in the republic.
Among the notable changes are the two‑tone alloy wheels and the red calipers, signaling a sharper, more assertive stance. The engineers revised the powertrain and electronics to boost response, while the spec sheet shows a driving range of 1,360 kilometers and a peak output of 490 horsepower. Acceleration to 100 km/h comes in around 4.5 seconds, placing the 318 among punchier offerings in the mid‑size crossover segment. The Belarusian version retains a roomy interior and a modern infotainment setup, along with a suite of driver‑assistance features that Voyah has rolled out in recent models. The chassis tune aims to balance everyday comfort with confident highway behavior, aligning with Voyah’s goal to win over family buyers and technology enthusiasts in Belarus and nearby markets.
From a broader market perspective, the Belarus launch signals Voyah’s plan to broaden its footprint outside Russia by showcasing refreshed designs at competitive price points. Avtopromservice serves as the local bridge, coordinating orders, after‑sale support, and warranty coverage for the new 318 in Belarus. The roughly 1.7 million ruble price gap compared to the Russia‑spec model reflects currency dynamics, import duties, and regional incentives that influence the final sticker price in each market. For Belarusian buyers, the lower price—while preserving strong performance and range—could make the updated Free 318 a compelling choice against rivals in the same class. In parallel, the fashion‑powered refresh trend shows up again in the automotive world, as evidenced when Fiat 500 previously adopted a styling update inspired by Armani, illustrating how design collaborations shape consumer perception and brand equity across markets.
This evolution in styling and pricing hints at a broader strategy where car makers pair value with distinct design touches to capture attention in markets like Belarus, while also signaling a continued push toward globalization of models with regionally tuned specs.