BMW Unveils Vision Dee At CES 2024 In Las Vegas
At the Consumer Electronics Show in Las Vegas, BMW showcased the Vision Dee concept, signaling a bold step into the future of in-car display and color technology. The company highlighted how this concept car blends cutting-edge digital interfaces with a simplified, intuitive experience for drivers and passengers alike.
A standout feature is the head-up display that projects information directly onto the windshield. This system integrates with a full windshield presentation, creating a seamless visual interface that reduces the need for traditional dashboard clutter. The Vision Dee also introduces color-changing technology that extends across the entire windshield surface, turning the glass into a dynamic canvas that reflects the vehicle’s state or mood.
The exterior design continues the theme of programmable surfaces. The body is segmented into 240 individually controlled sections that can shift color and intensity in real time. This electrochromic approach allows 32 distinct colors to be rendered across the car, enabling a high degree of personalization and mood setting without adding extra components.
BMW positions these innovations as part of a broader strategy tied to the Neue Klasse, its planned line of electric vehicles. The company indicated that features demonstrated in Vision Dee will become available starting in 2025 as the Neue Klasse lineup expands with the next generation of electric models. The goal is to translate the bold visual language of the concept into production-ready technology that enhances safety, clarity, and emotional connection with the vehicle.
In related context, the automotive industry has seen collaboration ventures such as Honda and Sony venturing into a new brand, Afeela, reflecting a broader trend toward cross-industry partnerships in mobility technology. These developments illustrate a shared push toward more immersive and interactive car experiences, where digital interfaces, color control, and ambient communication play a central role in how users interact with their vehicles.
Overall, Vision Dee embodies BMW’s commitment to merging advanced display tech with practical usability. By pushing the windshield as a high-contrast information surface and offering programmable exterior color behavior, the concept sets a clear direction for how future luxury electric vehicles may blend aesthetics with smart, driver-centric features. The company emphasizes that these concepts are not just about flash but about creating a coherent, streamlined experience that can adapt to various driving scenarios and personal preferences.