The German automaker BMW released a first look at the grille of the Vision Neue Klasse, the electric concept sedan that signals a future direction for the brand. Industry sources indicate the car would be revealed in Germany on September 2, with a rollout that aligns with BMW’s broader electrification strategy and a push to showcase new design language ahead of mass production. The reveal accompanies BMW’s ongoing narrative about a safer, more sustainable form of luxury mobility, anchored by a sedan that aims to balance performance, efficiency, and refined aesthetics for a discerning global audience.
BMW Group chief executive Oliver Zipse has outlined a multi-factory production plan for the Vision Neue Klasse. The sedan, which shares dimensions with the popular 3 Series, is slated to begin production at the Debrecen plant in Hungary during 2025. This is followed by a scheduled start of assembly in Munich in 2026, with additional assembly to occur at the BMW Brilliance joint venture in Shenyang, China. This diversified manufacturing approach reflects BMW’s strategy to regionalize production while leveraging the company’s global supply chain and engineering capacity to meet growing demand for premium electric vehicles across key markets in Europe, North America, and Asia.
The Vision Neue Klasse is positioned as more than a single model; it is described as a platform intended to underpin a family of all-electric vehicles for the future. In BMW’s planning, the architecture will support a range of bodystyles and powertrain configurations, enabling sequential model launches that maintain a coherent design language and technology stack. Among the early iterations anticipated under this platform are versions that align with the Mini brand, including a compact hatchback and a crossover, illustrating BMW’s intent to leverage common components and scalable engineering to accelerate electrification across different market segments while preserving brand distinctiveness.
Details about the concept sedan, including its technical specifications, interior technology, and level of autonomy, are expected to be released at the official launch event. The company has positioned the unveiling as a key milestone in its electrification roadmap, signaling how design, engineering, and supply chains will converge to deliver refined, high-performance electric mobility in the coming years. Enthusiasts and industry observers will be watching closely to see how the Vision Neue Klasse translates BMW’s vision into a practical, market-ready family of electric vehicles that appeals to contemporary buyers seeking sustainability without compromising driving experience.
In related news, previous industry reporting noted that Avtotor has begun production of the Kaiyi X3 and X3 Pro for the Russian market, highlighting broader developments in global automotive manufacturing and cross-border collaborations as producers respond to evolving demand and regulatory environments. This context underscores how major automakers manage regional production and partnerships as part of a wider shift toward electric mobility and diversified global supply chains.