BMW unveiled the Neue Klasse X, a concept electric crossover that signals a bold direction for the brand’s future lineup. Production of the series version is slated to begin in 2025 at a facility in Hungary, according to BMW’s press service. The move marks a key step in BMW’s electrification strategy, aligning a flagship crossover with the company’s broader push toward sustainable mobility in North America and beyond.
The vehicle’s all‑electric architecture is designed to maximize interior space without sacrificing the taut, iconic BMW silhouette. With a long wheelbase and compact overhangs, the Neue Klasse X aims to deliver generous room for driver and passengers while preserving the brand’s familiar proportions and driving character. This balance between practicality and premium form reflects BMW’s goal of offering a spacious yet dynamically engaging crossover that can appeal to discerning buyers across Canada and the United States.
The concept features a expansive panoramic glass roof paired with a high‑density lithium‑ion traction battery. This setup powers an 800‑volt onboard electrical system, a architecture choice that enables faster charging and improved efficiency. The shift to 800 volts is positioned to shorten recharge times and support higher performance in real‑world driving, helping to reduce range anxiety for potential customers who value convenience and everyday usability in electric vehicles.
According to Drom.ru, the exterior design of the Neue Klasse X was developed under the direction of Belarusian designer Alexey Kezha. Kezha’s prior work for BMW includes styling on the widely produced 3 Series G20, which has been in production since 2018 and remains a benchmark for the brand’s mainstream sedan segment. The reference to Kezha underscores BMW’s practice of drawing on experienced designers to craft a modern yet recognizable look that resonates with traditional BMW enthusiasts while signaling progress toward a new era of electrified vehicles.
An additional note from market observers mentions pricing context related to similar electric offerings in Russia, drawing a comparison to Evolute i-Jet models. While this detail reflects regional positioning, the broader takeaway for North American audiences is that pricing dynamics for new electric crossovers can vary by market, incentives, and local demand, influencing early adoption and ownership costs across different regions.