An eye-catching campaign unfolded when mobile.de, the German online car marketplace, rolled out a bold advertising stunt. The aim was simple yet effective: stand out in a crowded digital space where grabbing attention has become a challenge. The strategy relied on a tangible, spectacle-driven moment to showcase how easy it is to buy a car through the platform. The bold move captured the imagination of passersby and sparked conversations about how convenient car shopping can be in the online era.
One of the first customers to experience the service received a car delivered to her home in Hamburg in a striking oversized sneaker box. The unusual packaging functioned as a tangible demonstration of the new shopping experience available on the site, turning a routine delivery into a memorable story that could be shared across social networks and media outlets. The spectacle emphasized the concept of doorstep delivery and the seamless handoff from online purchase to practical ownership. The moment was notable not only for the packaging itself but also for the personal involvement of a company leader in the handover process, underscoring a hands-on approach to customer service.
In the early December campaign, an orange sneaker-sized box, measuring 4.90 by 2.35 meters, rolled through the streets in a city-wide parade of curiosity. Behind the creative vehicle stood a VW T-Cross, selected with a single click on the mobile.de site and delivered to the new owner at no additional charge. The delivery experience highlighted the platform’s promise of simplicity and speed in acquiring a vehicle, from online selection to door-to-door delivery. The visual impact of the oversized box helped translate online convenience into a tangible, real-world moment that people could point to as a proof point of the service’s ease of use.
When the box opened and Jennifer Meyer’s new car emerged, astonishment met appreciation. The moment reinforced the message that buying a vehicle online can be straightforward and rewarding, not only practical. The person responsible for the sale personally delivered the car, adding a human touch to the otherwise digital process. This blend of online efficiency with personal care aimed to reassure customers about the reliability and accessibility of online car purchases. The event showcased how traditional in-person sales support can complement a digital platform to enhance trust and satisfaction.
Matthias Schmidt, a spokesperson for the platform, explained that mobile.de makes car shopping as simple as purchasing sneakers online. The rolling demonstration of the XL shoe box served as a vivid metaphor for the brand’s promise: ordering, processing, and shipping are streamlined so customers can focus on selecting the right vehicle and waiting for doorstep delivery. Yet he also clarified that future campaigns may not rely on such elaborate packaging. The core idea remains the same, though: customers browse, choose, and pay for a car online, then await delivery at their home. The emphasis is on a frictionless, transparent experience from start to finish.
Additionally, the initiative highlighted a straightforward warranty and return policy. All vehicles came with a one-year warranty, and customers could return their purchase within 21 days if any issue arose. This policy aimed to reduce risk and build confidence in the online buying process, reinforcing the value of a reliable, customer-friendly shopping experience that pairs convenience with protection. The campaign positioned mobile.de as a platform that understands consumer needs in a digital age, while still honoring the assurances that buyers expect from a traditional dealership relationship.
The sourcing and creative direction for the campaign were reported by Presseportal.de, with photography credited to Depositphotos. These attributions underscore the collaboration between media outlets and digital retailers to tell a story that resonates across channels without relying on conventional advertising methods.
Vote and Win an SUV Tournament Twist
In a separate engagement, the brand invites participation in the Behind the Wheel Grand Prix vote to help identify the year’s most exciting car novelties. Participants join a larger conversation about new models and features that capture consumer interest, providing the company with insights into market demand and trending technologies. As a token of appreciation for time spent, a prize draw is offered among survey participants, adding a playful incentive to participate and share opinions. The contest emphasizes community involvement and brand interaction, encouraging enthusiasts to engage with the platform beyond simple transactions.
Participants who complete the Driving Grand Prix questionnaire contribute to a broader dialogue about vehicle design, performance, and user experience in online car shopping. The initiative encourages people to reflect on what they value in a new car and how digital marketplaces can best facilitate informed, confident decisions. The prize draw perspective adds an element of fun and keeps engagement high across the campaign’s duration, helping mobile.de maintain a dynamic relationship with prospective buyers.
Complete the 2023 Driving Grand Prix Questionnaire
Readers are encouraged to take part in the questionnaire to share preferences and insights. The exercise serves as a bridge between consumer opinion and product development, allowing the platform to tailor its offerings and messaging to real-world needs and desires. In a market where competition is intense and shopper expectations are high, this kind of feedback loop helps ensure that online car shopping stays aligned with how people actually want to research, compare, and purchase vehicles.