cute Kappa, one of the world’s leading producers of integrated paper-based packaging, operates across Europe and the Americas and runs a facility in San Vicente del Raspeig in Alicante. Understanding the critical role of packaging for the agricultural sector, the company participates in the Fruit Attractive celebration to highlight how plant-based packaging can boost fruit appeal. The focus is on optimizing the supply chain for fruit and vegetables through custom solutions for producers, distributors, and brand owners. These packaging innovations can save money at every stage of logistics.
The company plans to engage exhibitors with a hands-on, experiential display — a pavilion that lets visitors see, touch, and feel the benefits of its innovative packaging solutions.
AquaStop is a highly durable paper used as a water barrier, designed with sustainability and circularity in mind. Endorsed by Smurfit Kappa, it represents the brand’s commitment to environmentally friendly packaging.
Really great experience
This stand offers multiple experiential corners, ensuring attendees can firsthand understand the advantages of Smurfit Kappa’s solutions. Visitors will learn about the technology behind each farming box and how it can enhance business outcomes.
Prominent solutions among these packages form part of a complete industry-specific portfolio. They include systems that increase loading efficiency, improve stowage, and enhance stability while minimizing surface usage without sacrificing performance. The P84 line is adapted to every agricultural product in rural Alicante, and tailor-made solutions support e-commerce. The P84/13 Double Conical preserves the integrity of fruits and vegetables, preventing wilting, deformation, flavor loss, and aroma changes that could affect quality. Safe & Green trays for fresh produce offer fully customizable, 100% renewable, recyclable, and biodegradable options as a strong alternative to disposable trays.
Goliath technology improves stability and reduces surface area, making stacking easier while preserving durability.
Additionally, trusted papers such as TechniPaper feature technical-mechanical properties and industry-leading packaging boards focused on high performance, including moisture resistance, Thermosealant, and AquaStop, alongside AgroPaper and BanaBag papers, which are in demand.
All these products will be showcased in Smurfit Kappa’s stand to help visitors see how packaging choices can maximize business potential while lowering environmental impact through smarter materials.
What is the best packaging for each farm business?
Smurfit Kappa has decades of collaboration with the agriculture sector, bringing together expertise, a broad portfolio, and practical tools to co-create corrugated packaging solutions that fit each customer’s needs.
From the Agri Experience Center, the only agriculture-focused innovation center in Europe, located at the San Vicente del Raspeig factory, the company works with fruit and vegetable clients to identify sustainable packaging that adds value, reduces plastic use, and supports business growth.
Enrique Guillén, regional manager for Smurfit Kappa Alicante, emphasizes that good agricultural packaging should be tailored to protect the product within the supply chain, considering destination and product-specific features.
Smurfit Kappa emphasizes that the packaging should also support efficient logistics. Proper ventilation keeps products fresh, while effective use of cargo space, stacking, pallets, and warehouse layouts can streamline handling and replacement processes. The goal is to help brands sell more by elevating the product’s presence at the point of sale.
This focus yields tangible benefits: timely availability of containers, fresh products reaching the market, improved branding, and a packaging system that is renewable, recyclable, and 100% biodegradable. All of these factors work together to reduce costs, lower risks, and enhance sustainability.
Fruit Attraction, Smurfit Kappa’s meeting with agriculture
Smurfit Kappa has attended Fruit Attraction for more than a decade, a hallmark event for the fruit and vegetable sector. The experiential approach and value offered to agriculture set the stage for meaningful discussions each year about how packaging can support growers, distributors, and brand owners.
The Irish packaging company will reveal its latest packaging innovations at the upcoming edition of Fruit Attraction.
Regarding participation, the team notes the event is a valuable opportunity to reconnect with the industry, customers, and collaborators. The demonstrations will show how Smurfit Kappa’s packaging solutions deliver measurable benefits in real-world settings, with the entire team contributing know-how, experience, and support to deliver practical results. Attendees will see the benefits demonstrated on site at the stand.
Further information and meeting opportunities will be available during Fruit Attraction.