Vegabaja Packaging, a cardboard packaging manufacturer that is part of the Hinojos group, closed the previous year with a turnover of 78 million euros, marking a 25 percent rise from the year before. The company itself reports this solid growth as a sign of the broader market recovery and its own strategic efforts in a competitive sector.
The Valencia-based firm attributes the improvement to two main forces. First, the macroeconomic recovery that lifted demand for consumer goods and, with it, demand for effective packaging solutions. Second, a shift in market preferences toward more sustainable packaging and a change in consumer habits, with e-commerce contributing to ongoing expansion. These dynamics helped Vegabaja Packaging strengthen its market position across its core segments.
Not all indicators were favorable, however. The company notes that 2021 carried a clear downside due to unprecedented cost pressures, particularly in energy, gas and raw materials, affecting many industries across the board. This backdrop underlines the importance of cost discipline and efficient operations in sustaining profitability during inflationary periods.
From Vegabaja Packaging’s perspective, innovation remains a cornerstone of its strategy. The firm highlights the development of specialized solutions for the e-commerce ecosystem, including packaging that features double-adhesive tape and options that are theft-resistant and tamper-evident. These features aim to streamline returns, protect products in transit, and reduce post-purchase friction for customers. The emphasis on secure, reliable packaging aligns with rising consumer expectations for safe delivery and easy reverse logistics in online shopping.
Beyond its internal R&D efforts, the company actively contributes to the regional economy by supporting entrepreneurship programs and collaborations. It sponsors initiatives such as the UMH Start-up Creation Marathon and works in partnership with the Miguel Hernández University Science Park. Through these engagements, Vegabaja Packaging demonstrates a commitment to strengthening the regional business fabric, fostering innovation, and helping new ventures launch successfully.
In regional terms, the Levante area remains a strong focus for Vegabaja Packaging. The company concentrates its sales on sectors including food, agriculture, graphic arts, and canned vegetables, reinforcing its role as a reliable supplier to essential industries that require robust packaging solutions for perishable goods and high-volume production lines. The firm’s national presence is complemented by international expansion that supports its growth strategy and customer diversification. The combined effect of geographic diversification and product specialization has positioned Vegabaja Packaging as a trusted partner for manufacturers seeking efficient, safe, and scalable packaging solutions.
When the recovery is on paper
Vegabaja Packaging belongs to the Valencia-based Hinojosa group, a leading name in the container and packaging sector and one of Spain’s prominent family-owned business groups. In recent years, the company has accelerated its international footprint, a process that began in 2020 and has continued to unfold across Europe. Today, Vegabaja Packaging operates manufacturing facilities in Spain, Portugal, and France, employing thousands of people across diverse production sites. The pillars of its growth are a clear focus on innovation, product specialization, customer proximity, and a relentless drive to meet shifting market needs. In monetary terms, the Hinojosa group closed 2021 with a total turnover of 644 million euros, underscoring its scale and sustained trajectory in the packaging landscape.
In 2022, the group marked a milestone by celebrating its 75th anniversary and reinforcing its international projection. This expansion is supported by strategic affiliations, including involvement with Blue Box Partners, a European alliance of four family-owned packaging firms that are leaders in their respective countries. The alliance amplifies the group’s reach while preserving its family-owned identity and long-term orientation toward quality, reliability, and service. These factors collectively explain the company’s ongoing capacity to serve diverse markets while maintaining a strong regional footprint.