The UAZ pickup secured the third slot in the popularity ranking within the Russian used-truck market, coming after Toyota and Mitsubishi. This placement was highlighted by the analytical firm Avtostat, which tracks market dynamics and consumer preferences across the region.
From January through November, about 30 percent of all used pickup sales in the Russian Federation were attributed to Toyota models, totaling around 9.1 thousand units. Mitsubishi accounted for nearly one-fifth of all second-hand pickups, with sales close to 6 thousand units. Rounding out the top five were UAZ pickups with roughly 3.6 thousand units, followed by Volkswagen and Nissan, which posted about 2.2 thousand and 2.1 thousand units respectively. These figures illustrate a market where established global brands compete with domestic offerings for buyer attention and value.
In terms of individual models, the Toyota Hilux was the most popular used pickup, recording 7.9 thousand units sold. The Mitsubishi L200 followed with 6 thousand units, then the UAZ Pickup with 3.6 thousand units. The Volkswagen Amarok logged around 2.2 thousand units, and the SsangYong Action Sports PC accounted for about 1.5 thousand units. The mix shows a blend of reliable workhorse pickups and regionally favored models, reflecting both price sensitivity and brand loyalty among Russian buyers.
For the first 11 months of the year, Russians purchased a total of 30.8 thousand used pickups, a figure that marks a 16 percent increase compared with the same period a year earlier. This growth signals expanding demand in the used-truck segment, driven by practical needs in industrial, agricultural, and construction sectors, as well as rising confidence among buyers to invest in capable, versatile vehicles for daily use and business tasks.
Additionally, the entire UAZ model lineup earned the honorary Ulyanovsk Region Quality Mark at the end of December. The award, granted by the regional competition commission, recognizes outstanding producers in the Ulyanovsk Region for quality and commitment to local manufacturing and market standards. This distinction reflects the company’s ongoing emphasis on reliability and regional economic contribution within Russia’s automotive landscape.
As the market evolves, questions arise about how much value and price can be expected from UAZ models. Buyers weighing cost, durability, and total ownership expenses weigh these factors against global-brand alternatives, often finding a compelling balance in UAZ offerings for specific work-oriented tasks and budget-conscious purchases. The broader trend shows a resilient demand for pickup versatility across diverse segments, from small businesses to private owners seeking practical cargo capabilities and dependable performance in varied road conditions.