On February 8, 2023, Toyota will unveil the Grand Highlander, a new three-row crossover that aims to impress with sophistication, space, and strength. Described as the ideal travel vehicle, the Grand Highlander is positioned to offer a premium, comfortable experience while delivering practical utility for families and adventurers alike.
This model sits between the traditional Highlander, which also offers three rows, and the larger Sequoia. It appears designed to serve as a versatile alternative that blends everyday comfort with capable performance, appealing to buyers who need extra room without stepping up to a full-size SUV. The teaser released by Toyota emphasizes the vehicle’s distinctive rear design, setting it apart from both the Highlander and Sequoia. The Toyota badge sits above the name emblem between the taillights, and the photo’s lighting has been adjusted to bring out finer details.
A Hybrid Max badge on the tailgate signals that the Grand Highlander will be equipped with a hybrid drivetrain. This follows Toyota’s introduction of the Crown Hybrid Max in early 2022, suggesting a shared family of powertrains. The hybrid setup is based on a 2.4-liter turbocharged four-cylinder engine paired with two electric motors. Combined output reaches 344 horsepower, with power delivered to the wheels through a six-speed automatic transmission. Paddle shifters are expected to offer manual-style gear changes for a more engaged driving experience. The Grand Highlander is anticipated to be a more accessible option compared to the Lexus TX, another new model anticipated for 2023, broadening Toyota’s family of three-row offerings.
The Grand Highlander’s positioning reflects Toyota’s strategy to expand its lineup with versatile, well-equipped SUVs that cater to families and active buyers while maintaining efficiency and modern technology. By combining bold styling, a refined interior, and a responsive hybrid system, the Grand Highlander aims to provide both everyday practicality and confident highway performance. This approach aligns with Toyota’s broader aim to offer vehicles that can handle family road trips, weekend getaways, and daily commutes with equal ease. Observers expect Toyota to emphasize cabin space, cargo capacity, and advanced safety features as part of the Grand Highlander’s package, reinforcing its value proposition in the competitive three-row SUV segment. Source: Toyota press materials and early previews (Toyota press release, 2023).
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Readers are invited to participate in the Behind the Wheel Grand Prix poll to help decide the standout car introductions of the year. Those who take part will be eligible for a chance to win one of three gift prizes. The sweepstakes runs through February 28, with early entries given priority for the drawing. This kind of reader engagement is common in automotive media coverage, where reader feedback helps highlight trends and expectations for upcoming models. Source: automotive media coverage and sponsor communications (auto press, 2023).
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A snapshot: Toyota