During the first five months of 2023, Russian buyers spent a substantial 638.7 billion rubles on new crossovers and sport utility vehicles. Chinese brands dominated the market so decisively that nine out of ten models in this popular segment were represented by Chinese manufacturers. This summary comes from Avtostat Info, a firm known for compiling and analyzing automotive data.
Among the lineup, the Chery Tiggo 7 Pro led in sales revenue. Dealers earned 9.8 billion rubles on this model from January through May. In a close second place was the Haval Jolion with 8.2 billion rubles, produced at a factory in the Tula region, while the Geely Coolray gathered 8.1 billion rubles in revenue. These figures reflect how consumer demand and dealer margins align for the most sought-after crossovers in the current market.
Rounding out the top ten crossovers that Russians spent the most money on were strong performers such as the Omoda C5 with 6.2 billion rubles, the Geely Tugella at 5.8 billion rubles, and the traditional favorite Lada Niva with 5.6 billion rubles. Exeed VX and TXL joined the ranking, alongside the Chery Tiggo 8 Pro Max and the 4 Pro series. The diversity in this top tier demonstrates how both pricing, availability, and perceived value influence buying choices across different brands and segments.
There are indications that some dealers have adjusted their approach by reducing prices on foreign-brand cars that exited the Russian market. This kind of pricing move often aims to clear inventory and maintain appeal in a climate of fluctuating exchange rates, import costs, and regulatory considerations. Observers note that these adjustments can create opportunities for potential buyers who had been waiting for more favorable terms and for those looking at broader model options within the same geographic region.
Historical context from industry watchers confirms that the Chinese crossover segment has grown steadily in Russia, attracting a mix of brand assurances, warranty promises, and competitive financing options. Data compiled by Avtostat Info highlights how consumer preferences shift with model updates, new engine choices, and feature sets that speak to safety, technology, and comfort. These dynamics help explain why certain models consistently appear at the top of the spending chart and how dealer strategies respond to evolving demand patterns. (Citation: Avtostat Info)