In June, major car dealers in Moscow reduced prices on foreign-brand models that had left Russia’s market but remained available for sale. This trend was reported by Autonews and signals a shift in pricing dynamics as dealerships try to clear inventory and attract buyers amid ongoing supply and demand changes.
At the start of the month, official deliveries valued at 4,050,000 rubles set a benchmark for a number of models. By the end of June, the Hyundai Tucson crossover saw a notable price cut of 100,000 rubles at a southeast Moscow dealership. The Hyundai Santa Fe, equipped with all-wheel drive and a 2.5-liter engine delivering 180 horsepower, was listed at 4.5 million rubles, down from 4,650,000 rubles. These adjustments illustrate how dealers are recalibrating upmarket foreign models to stimulate sales in a market with evolving demand.
The Skoda Superb liftback, originally priced at 3.7 million rubles in early June in the eastern sector of the city, was offered at 3.3 million rubles after the discount. A separate dealership in western Moscow reduced the Skoda Karoq price to 3.4 million rubles, reflecting a discount around 189,000 rubles. Meanwhile, Kia Sportage models, which were affected by lower official delivery prices in Kia showrooms, saw discounts noted as well. Discounts were also observed on Subaru Forester crossovers, signaling a broader trend of model-specific price reductions across several foreign brands.
Additionally, at the Avtotor plant site in Kaliningrad, hundreds of Kia vehicles accumulated, remaining unassembled due to interruptions in parts supply. This stockpile underscores persistent supply chain challenges affecting production and distribution across the region.
In related market movements, Chery has introduced the Arrizo 8 sedan to the Russian market, marking another shift in the lineup of imported models available to buyers and dealers alike. The evolving pricing and model mix reflect a competitive landscape as dealers navigate inventory, exchange rates, and regional demand. Market observers note that discounts and pricing strategies vary by dealership and model, making consumer choices highly dependent on local stock and timing. The observed discounts and new arrivals provide buyers with more opportunities to compare features and value across brands, with many offers featuring limited-time conditions or bundled incentives. The overall scene suggests a cautious but active import market, responsive to ongoing supply adjustments and consumer interest. This report presents a snapshot of the price movement and stock dynamics affecting foreign-branded vehicles in Moscow and adjacent regions, highlighting how dealers adapt to changing conditions and how buyers can benefit from timely price changes. Citations: Autonews, regional dealer reports and market observers.