Subaru Unveils New Impreza for Japan and a Special Levorg STI at Tokyo Show

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At the Tokyo Motor Show, Subaru is set to showcase a new generation Impreza tailored for the Japanese market. Alongside this, a special version of the Levorg STI wagon will be on display, representing the brand’s performance styling and engineering direction for the domestic audience, according to the automaker’s press service.

The Levorg STI R EX will form the core of a limited edition model that emphasizes enhanced handling and driving dynamics. Subaru plans to offer this version in a restricted run, aiming to appeal to collectors and enthusiasts who value a more engaging driving experience. The company notes that details of a future STI upgrade for the Impreza are still in development, signaling ongoing work to extend STI performance across the lineup. In parallel, Subaru will present a production version of the Impreza built for the Japanese market, providing the public with a clearer view of what customers can expect from the brand’s next compact. The Tokyo Motor Show is scheduled to open on January 13, inviting attendees to see both the new Impreza and the Levorg STI up close.

Earlier, Subaru introduced the global debut of the next generation Impreza at the Los Angeles Auto Show in November. The refreshed model brings two engine options with outputs of 154 horsepower and 185 horsepower, underscoring Subaru’s commitment to performance and efficiency in a compact package. This unveiling complemented the domestic show by highlighting the global strategy for the Impreza family and the STI performance lineage that continues to evolve across markets.

In related news, Subaru had previously signaled that a special Forester variant would feature a water-repellent coating for seats and trunk lining. The focus on durable, travel-ready interiors reflects the brand’s approach to combining everyday practicality with rugged capability, a theme that runs through the momentous updates announced for the Impreza and Levorg STI at the Tokyo event.

As Subaru positions these models for the Japanese market, it reinforces the automaker’s dual emphasis on practical family vehicles and performance hatchbacks. The Impreza remains a cornerstone of Subaru’s compact lineup, while the Levorg STI variant expands the company’s performance-focused offerings. Observers will be watching closely to see how the new generation Impreza integrates refined handling, updated technology, and distinctive STI cues that appeal to enthusiasts in Canada and the United States as well as in Japan. The Tokyo show thus serves as a critical platform for Subaru to communicate its product strategy, celebrate its engineering heritage, and preview how its future STI developments will shape the brand’s performance identity across North America and beyond. (Source: Subaru press materials and official show communications attributed to Subaru Motor Co.)

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