Subaru Ends Legacy Line as it Accelerates Toward an All-Electric Future
Subaru has signaled the end of the Legacy, marking a significant shift in the brand’s product strategy. In recent industry coverage, reports indicate the Japanese automaker will retire the model with the final units rolling off the line in 2025. The decision aligns with Subaru’s broader plan to concentrate on electrification and expand the lineup with electric and electrified vehicles that reflect evolving customer demand in North America and beyond.
Interest in the Legacy began to wane around 2020, a turning point coinciding with the seventh generation that failed to sustain momentum in key markets. As a result, Subaru began reducing availability in Japan and Australia, signaling a strategic pivot toward newer powertrain technologies and more competitive, future-focused offerings. The move is part of a larger industry trend where established mid-size sedans face competition from SUVs, crossovers, and increasingly capable electrified options.
Looking ahead, Subaru aims to feature eight electric models within its lineup by 2028, underscoring a clear push toward electrification across its global market footprint. The Electric vehicle strategy is designed to respond to consumer demand for cleaner propulsion, enhanced efficiency, and advanced driver-assistance features, while maintaining Subaru’s reputation for safety and reliability.
Meanwhile, in a separate development within the premium segment, Porsche halted production and sales of the Panamera Sport Turismo wagon. The Sport Turismo represented a small slice of Panamera sales, accounting for less than 10 percent of total volume. With demand not meeting the required threshold, Porsche elected to discontinue production, refocusing on core sedan and crossover configurations that resonate with its customer base and margin targets. This decision illustrates how even strong brands recalibrate offerings to align with changing preferences and market economics.
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In summary, Subaru’s move away from the Legacy is part of a broader strategy to accelerate electrification while still serving a diverse range of customers with future-ready vehicles. The industry’s larger trend toward electric propulsion, combined with strategic product adjustments by other brands, highlights a moment of transition where legacy models make way for the next generation of clean, efficient mobility.