An analysis conducted by Avtotek, an online car verification service accessible through socialbites.ca, examined which luxury vehicles are least prone to being replaced by their owners in 2023. The study sheds light on long-term attachment patterns among high-end car enthusiasts and how brand loyalty manifests in decisions to hold onto prized automobiles rather than trade them in for something newer or flashier.
According to Konstantin Boldyrev, who leads business development at Avtotek, owners of brands such as Rolls-Royce, Bentley, Aston Martin, Lamborghini, Ferrari, Maserati, and Bugatti emerged as the most steadfast with their vehicles. The loyalty demonstrated by owners of these prestige labels underscores a strong emotional and practical bond to the models, driven by factors like brand heritage, craftsmanship, and perceived status that can influence replacement cycles for years to come.
Boldyrev highlighted that counting the number of owners based on the vehicle registration documents (PTS) offers a meaningful gauge of how committed owners are to a specific brand and model. This metric helps interpret market behavior by revealing not just ownership, but the duration of ownership and the likelihood of keeping, rather than upgrading, a luxury car within a given period.
Within the premium segment, Rolls-Royce Cullinan owners stood out as the least inclined to part with premium SUV choices in 2023. Once again, enthusiasts of Lamborghini Urus, Ferrari 812 Superfast, Aston Martin DBX, Maserati Levante, Bentley Mulsanne, Bentley Bentayga, Bentley Flying Spur, Bugatti Chiron, and Bentley Continental GT were not in a rush to sell. Their continued hold reflects the premium value these models maintain and the unique alignment they have with the owners’ tastes, needs, and the overall ownership experience offered by these high-performance brands.
Market observers have also been considering how price dynamics in more accessible segments could influence luxury-brand purchase cycles in the future, acknowledging that shifts in mass-market pricing often affect perceptions of value and willingness to replace existing vehicles, even among luxury buyers who typically exhibit strong brand fidelity.