The Sollers group cautions against taking media reports at face value about the Sollers ST8 pickup costing more than 3 million rubles, noting that such figures are not confirmed by the company and are not part of official disclosures from Sollers or its partners, as reported by TASS.
According to Zoya Kaika, deputy general manager of Sollers, expectations should be tempered by the ongoing localization program. She explained that expanding local production and supplier integration is poised to yield a meaningful edge in pricing, helping the company position the ST8 competitively in the market even as global and regional cost pressures persist. The emphasis remains on achieving affordability without compromising quality through domestic manufacturing enhancements and a more robust supply chain.
An early look at the forthcoming Sollers model was shown during Innoprom in Yekaterinburg, with sales anticipated toward the year’s end. The manufacturer highlighted a durable paint system as part of its durability and long-term protection strategy, though specific price points and detailed technical specifications were not released at that event. This approach signals a focus on build quality and resilience that could influence consumer perceptions once full specifications become available.
In the Russian market, the JAC T8 serves as the basis for the Sollers ST8 imported model, currently priced at about 2.4 million rubles. In China, the same vehicle is commonly listed between 100,000 and 160,000 yuan, roughly translating to 1.2 to 1.9 million rubles depending on exchange rates and local configuration. This pricing gap underscores the potential impact of localization, local content, and tariffs on the final tag seen by Russian buyers.
Previous communications indicate that Sollers reframed its Atlant truck line after reviewing feedback from local customers. This iterative approach reflects a broader strategy to align product design with real-world usage patterns and regional preferences, ensuring that the lineup better meets expectations across the market.
Historically, Atlant’s production relied on a modular assembly approach. The shift to a full-cycle, in-house production framework marks a significant change, enabling tighter control over quality, supply, and lead times. This transition has addressed several recurring issues reported by owners, including field service challenges and component reliability. The move to complete manufacturing in-house also supports better lifecycle management, warranty coverage, and after-sales support for the fleet.
Specific improvements in the updated Atlant line include a noticeably thicker outer paint layer, enhancing corrosion resistance and longevity. Earlier concerns about rust on side members prompted a strategic decision in March to apply a protective paste to frame elements, reinforcing the vehicle’s endurance against harsh environmental exposure. Ongoing warranty programs cover rust-related issues identified in earlier Atlants, offering reassurance to owners while the brand continues to refine its coatings and protective technologies.
Across these developments, Sollers remains focused on delivering practical value to customers by combining localized production, thoughtful material enhancements, and reinforced service networks. The overarching aim is to provide a durable, well-supported vehicle portfolio that balances affordability with reliable performance, reflecting the company’s commitment to meeting the needs of customers in Russia and nearby markets while staying competitive on the global stage.