Solaris HS Price Rise Tied to New Brand in Russia

In Russia, the Solaris HS sedan is entering a new chapter as a fresh-branded model assembled at the former Hyundai factory in St. Petersburg. A financial projection shared by Izvestia relies on the insights of independent automotive industry consultant Sergei Burgazliev, who explains the pricing shift tied to the brand transition. Burgazliev notes that the price gap between the old Hyundai Solaris and the new branded version has shifted significantly since early 2022. At that time, a new Hyundai Solaris carried an estimated price tag of about 1.4 million rubles. Today, under the new brand, the same family car is expected to range from roughly 1.65 to 1.85 million rubles. The expert also observes that the Kia Rio, which factors into the same competitive segment, carried a price premium over the Solaris during that earlier period, underscoring how market positioning and brand perception influence sticker prices in the regional market.