In 2025, the market for luxury car brands in Russia tightened as the lineup on sale narrowed, according to Avtostat Analytical Agency. The shift came amid a cautious buying climate, tighter import restrictions, and a smaller pool of authorized dealers, all factors that shaped how many premium models were actually available to customers.
For the second consecutive month, the number of premium brands in the new-car market fell from six to four, which meant there were no new Maserati or Aston Martin models sold in Russia in February, mirroring January. The narrowing of options underscores how the luxury segment has become more selective, with dealers prioritizing best-sellers and premium variants already on hand.
February 2025 saw 28 luxury-segment cars sold in Russia, a volume notably lower than the same month a year earlier. The month marked a cautious recovery from the early-year lull, yet the total remained modest in a market that once hosted a broader mix of ultra-expensive brands.
Rolls-Royce led the field with 11 units, followed closely by Bentley and Lamborghini with seven units each, and Ferrari with three. This distribution shows a clear hierarchy in consumer demand, anchored by the status and craftsmanship associated with Rolls-Royce, while Lamborghini and Bentley appeal to buyers seeking high-performance and opulence, and Ferrari remains a symbol of exclusive sports flair.
The most popular models in this market were the Rolls-Royce Cullinan Crossover, the Lamborghini Urus, the Bentley Bentayga, and the Rolls-Royce Specter, vehicles that combine conspicuous luxury with practical driveability for everyday use in Russia’s cities and highways.
Sales of the Evolte I-Van dropped sharply in Russia, underscoring how even new premium models struggle amid limited demand and high pricing for luxury buyers.
Taken together, these figures point to a premium segment that remains highly concentrated among a small number of brands. Buyers gravitate toward familiar, high-status nameplates, and the brands that survive are those able to offer a blend of comfort, prestige, and reliable service.
Context around the luxury market often reflects broader economic and regulatory factors, yet the data from Avtostat shows a consistent trend: fewer brands, smaller volumes, and a continuing preference for flagship models from the top names.
As the market moves forward, manufacturers may lean on SUVs and crossovers from top marques to attract buyers who want both status and practicality, ensuring that the premium segment remains a visible, aspirational part of Russia’s automotive landscape.