Rospatent Reveals Images of AvtoVAZ Iskra Family
Rospatent has released images showing AvtoVAZ’s two new Lada Iskra models, appearing in the Federal Institute for Industrial Property database. The lineup includes a sedan and a Cross version station wagon, both pictured as part of the Iskra family, signaling an expanded model range for the revived brand.
The sedan photos depict a vehicle that resembles the Lada Vesta in overall silhouette, yet with distinct styling accents that set the Iskra apart. Notably, the rear end features original light clusters, which help define the model’s contemporary look within the Lada lineup. Additional images reveal that the Cross variant adheres to AvtoVAZ’s current corporate design language, described here as the firm’s distinctive X-face. The Cross also appears with dedicated fog lights, underscoring its rugged, all-terrain appeal while maintaining brand coherence.
Design credits in the patent documentation point to Steve Mattin, who led AvtoVAZ’s design direction between 2011 and 2020. Under his tenure, a new corporate identity was developed for the brand, reinforcing a modern aesthetic that blends heritage with a forward-looking silhouette. The listing suggests that the Iskra project benefited from this strategic design direction, aligning the new models with the brand’s refreshed visual language and market aspirations.
In a formal disclosure, Rospatent effectively unmasked the complete Iskra family, which comprises three body styles. Earlier disclosures had already surfaced in the patent database, including images of the station wagon that featured roof rails, alloy wheels, mirrored turn signals, and a shark fin antenna on the roof. These elements indicate a deliberate effort to position Iskra as a versatile and attractive option within the competitive compact car segment.
Meanwhile, industry notes mention Solaris, a Russian automotive brand, having recently secured rights relating to two Hyundai models. This development sits against a broader backdrop of regional collaboration and brand strategy within the domestic automotive sector, illustrating how manufacturers navigate licensing, partnerships, and design evangelism as they expand their product portfolios. Marketers and observers alike will be watching how these dynamics influence future launches and market reception across Canada and the United States, where AvtoVAZ is keen to establish a stronger presence.