Public Avtograd updates on the social network VKontakte continue to feed fans with fresh details about the activities of AvtoVAZ, including a photograph that allegedly shows the body of a new generation Lada Granta. The post carries the caption Grand 2, fueling discussions about what the next generation will bring. The image places the car beside the so-called shadowless camera, a device used in modern factories to inspect paint quality with high precision. This setup is part of the factory’s standard quality control workflow, where lighting and camera angles are optimized to reveal even the smallest flaws in the finish. The vehicle in the photo clearly shows notable differences from the current Lada Granta, most noticeably in the lower recesses along the sidewalls that extend toward the surface of the doors. The silhouette and contours of the body also appear distinct from the sedan now in production, hinting at a redesigned platform or updated styling philosophy that could accompany a more modern chassis and updated aerodynamic lines. These visual cues are being weighed by enthusiasts and industry observers as potential indicators of a broader refresh for what has long been a staple model in the budget segment. The discussion around such a release inevitably intersects with broader strategies at AvtoVAZ, where product cadence and competitive positioning are critical as the company navigates market demand and supply chain realities.
Earlier statements from Denis Manturov, who holds the position of head of the Ministry of Industry and Trade, were noted during the ceremony marking the resumption of Lada Vesta production in Togliatti. Manturov indicated that an updated Lada Granta has been prepared for market introduction, with a planned start toward the end of 2024. This declaration aligns with an industry-wide push to refresh lineup offerings and accelerate modernization within the domestic automotive sector. Observers are parsing the remarks for clues about timing, features, and the scale of the upgrade, while factory tours and official briefings continue to provide context about the manufacturing capabilities and the potential integration of new technologies within the Granta lineage. The attribution of the update to a specific model cycle underscores AvtoVAZ’s ongoing commitment to delivering value through incremental innovations that can resonate with price-conscious buyers who seek reliability, practicality, and modern conveniences in a compact family car.
The broader implications of these developments extend to the domestic market where consumer preferences are evolving and competition remains intense. If the updated Granta arrives as anticipated, buyers could see improvements in interior materials, infotainment connectivity, safety features, and potentially a slight increase in efficiency or powertrain refinement, all while maintaining a favorable total cost of ownership. The release timing also matters for fleet operators and first-time car buyers who count on a dependable vehicle with a proven track record in varied weather conditions and road surfaces. In this context, the industry watchers look for confirmations on price positioning, warranty terms, and after-sales support, which collectively influence purchasing confidence. As the conversation unfolds, the public discourse on social networks and in automotive media continues to weigh the credibility of leaked images against official disclosures, with many readers hoping for a transparent preview of what the next Granta will offer and how it will fit into AvtoVAZ’s broader strategy for its core models.