Exporting or importing inexpensive cars into Russia through parallel channels has never been a simple profit path. The current reality pushes buyers toward mid-range or premium models rather than the cheapest options. This shift is partly driven by market demand, partly by the practical considerations of maintenance, reliability, and resale value. In recent years, there has been a growing appetite for unusual, out-of-market vehicles that were not officially offered in Russia and may not be available in the future. In this environment, it’s the dealers and the broader marketplace, not the manufacturers alone, that largely shape what can be acquired today.
Parallel imports have become a dynamic force, enabling deliveries of a wide variety of automobiles that might otherwise have stayed outside the country. Through these channels, brands that had previously halted shipments or paused new model introductions were able to re-enter the market. For instance, models like Range Rover and Land Rover Defender, along with Range Rover Sport and the new Jeep Grand Cherokee, have seen renewed availability via parallel import channels. The enthusiasm isn’t limited to traditional internal combustion offerings; new electric and hybrid models have started to make their way into Russia through these routes, broadening the overall catalog and giving buyers more options to choose from. This activity has been highlighted by industry insiders who track new-car sales and distribution trends, noting that parallel imports can bridge gaps where official channels lag or under-deliver. [AVILON, 2024]
Industry observers are also looking at the potential profitability of importing electric vehicles through parallel channels. In today’s market, EVs are often the most attractive products for dealers because they can offer compelling economic advantages, especially when supply constraints from official importers persist. The emphasis tends to be on premium SUVs and electric models, which represent the frontier of what contemporary consumers want. Even amid a softer overall car market and lower overall sales, these parallel-import offerings have proven attractive to buyers who seek timely access to the latest powertrains and technology packages. The dynamic is reinforced by comments from sales leadership across major groups, underscoring that the appeal of parallel imports is not fizzling but evolving with price and availability. [Avtodom Group of Companies, AvtoSpetsCentre Group of Companies, 2024]
As a result, purchasers can, in effect, order nearly any model from a dealer or parallel-import company if they can align with the supply chain and the dealer’s procurement capabilities. The system increasingly supports a broad spectrum of choices, from newly released mainstream models to niche or specialty vehicles that have limited official distribution. The market now offers a practical pathway to obtaining cars that were previously hard to source within the country, transforming what buyers perceive as possible purchases. This shift is repeatedly noted in automotive press and market analysis, illustrating how parallel import activity is reshaping the availability landscape for Russian consumers and investors alike. [Za Rulem, 2024]