Omoda, the Chinese automotive brand, has announced a new collaboration with the Ukrainian-born, Russia-based singer Klava Koka. According to the brand’s press office, Koka has been named a brand ambassador for Omoda in Russia, signaling a strategic move to align the carmaker with contemporary pop culture and dynamic youth audiences in the region.
The collaboration marks a notable expansion of Omoda’s regional outreach. Koka herself expressed excitement about the partnership, noting that she has long sought to work with a car brand that mirrors her fast-paced, expressive lifestyle. She described the partnership as a natural fit, saying that Omoda resonates with the energy of her performances and serves as a source of inspiration for her ongoing creative work. This sentiment highlights a broader trend in which automakers partner with musicians to convey emotion, motion, and momentum across branding campaigns. The official comment from the press office underscores the alignment between Omoda’s forward-looking design language and Koka’s public persona, emphasizing a shared commitment to progress and vitality in motion.
Looking ahead, the collaboration is expected to culminate in a public reveal tied to the Russian market by the end of the summer. Preparations for this reveal include ongoing certification and testing of new product variants to ensure compliance with local regulatory standards and consumer expectations. While the specific model involved has not yet been disclosed, observers anticipate that Omoda will showcase a model that emphasizes modern connectivity, stylish aesthetics, and practical efficiency to appeal to Russian buyers who value urban practicality and distinctive design.
In related news, Exeed, a brand under the Chery umbrella, previously announced plans to offer vehicles in Russia under the Exlantix sub-brand. This context situates Omoda’s push into the Russian market within a broader wave of new Chinese automotive offerings entering the region, each targeting a mix of value, technology, and fashionable design to capture attention in a competitive market. The broader strategy across both brands appears to center on leveraging local cultural connections and contemporary media personalities to build resonance with Russian consumers and establish a strong, recognizable presence in the region.