In Togliatti, production has begun on a new electric ride for kids called NIVushka, featuring a sturdy supporting frame designed for safety and durability. The design mirrors the rugged silhouette of a familiar SUV and draws inspiration from the iconic VAZ-2121 Niva. An accomplished car designer, Evgeny Lobanov, lent his expertise to the project, ensuring attention to detail and a credible off-road aesthetic while keeping it perfectly suited for young drivers.
The NIVushka serves as a versatile toy that can be enjoyed both indoors and outdoors. It is suitable for children aged 4 to 8 years and for youngsters who weigh up to 35 kilograms. This broad age and weight range makes the vehicle a long-lasting companion for families as children grow, offering a safe, controlled environment for early driving experiences and imaginative adventures outside the home.
The vehicle is powered by a 250-watt motor, roughly 0.34 horsepower, which provides ample power to reach a top speed of about 6 kilometers per hour. This pace is carefully chosen to balance excitement with safety, allowing the child to explore forward and backward motion with confidence. The NIVushka is equipped with a multifunction steering wheel, practical headlights and taillights, and an integrated braking system that includes automatic and emergency braking capabilities. The tires are made of inflatable rubber, delivering a comfortable ride on a variety of surfaces while helping absorb bumps and uneven ground.
The drivetrain relies on a lead-acid battery chosen for its stability and safety profile, particularly its resistance to explosion and ignition risks in everyday use. The battery provides sufficient charge for a typical 7 to 12 kilometer ride, depending on terrain, speed, and the child’s driving style. This range supports extended sessions of play, storytelling, and exploration without frequent interruptions for recharging, making NIVushka a practical choice for family outings or neighborhood strolls where children crave a little off-road fun.
Pricing for NIVushka is set at 33,600 rubles, with delivery handled through a transport service. The value proposition combines a compact but capable electric toy with a design pedigree rooted in a renowned SUV lineage, making it an attractive option for families seeking a durable, kid-friendly ride-on vehicle. Prospective buyers should consider delivery timelines and local regulations regarding children’s ride-on toys when planning a purchase. [Citation: NIVushka product brief and design notes]