Nissan has unveiled the 2024 Frontier Hardbody Edition, a pickup that reimagines the iconic Hardbody line from the 1980s with modern updates aimed at North American buyers.
Visually, the Hardbody Edition stands out with a distinctive black radiator grille and contrasting trim accents. It rolls on 17-inch wheels that nod to classic design cues, paired with off-road tires ready to tackle mixed terrains. Inside, the truck features LED headlights for bright, efficient illumination, a premium 10-speaker Fender audio system for clear sound, and leather upholstery that adds a touch of refinement to the rugged exterior.
In the United States, pricing for the 2024 Frontier begins at around 29,800 USD. The Hardbody Edition hardware package adds approximately 3,900 USD to the price, creating a package that appeals to buyers seeking enhanced equipment and a more aggressive appearance. The figures reflect current market positioning and are aligned with rival mid-size pickups offering similar feature sets in the Canadian and US markets.
Under the hood, the Frontier Hardbody Edition is powered by a 3.8-liter V6 engine delivering about 310 horsepower. This power is managed by a 9-speed automatic transmission, and buyers can choose between rear-wheel drive or all-wheel drive to suit different driving conditions. The drivetrain setup makes the Hardbody Edition capable in everyday use and confident in light off-road situations, aligning with the model’s heritage while embracing modern performance demands.
Additionally, there was prior chatter that the Kaiyi E5 sedan introduced a sports-oriented variant in Russia, highlighting the broader interest in sporty trims across different segments and markets. This context underscores a wider trend of automakers expanding trim lines to attract enthusiasts who value distinctive styling and enhanced dynamics in both mainstream and regional markets.