What are the prices
The Moskvich Automobile Plant updated price lists for all Moskvich 3 crossovers and Moskvich 6 liftbacks. The newer, entry level versions of the crossover, Standard and Standard Plus, saw price cuts of 630 thousand rubles, while the older Comfort trim decreased by 720 thousand rubles.
At 1.59 million rubles, the Moskvich 3 has become the most affordable crossover in the Russian market. It surpassed the Livan X3 Pro, which started March at a suggested price of 1.9 million rubles. Livan X3 Pro’s price also fell, but it remained higher at about 1.7 million rubles.
Only the subcompact Lada Niva Legend and Travel from VAZ are cheaper, but those models are permanent all-wheel-drive SUVs and serve a different market with distinct customer needs.
The Moskvich 6 liftback price dropped by nearly 500 thousand rubles across all configurations, now ranging from 2.14 to 2.63 million rubles depending on equipment.
The company’s official site notes that these discounts apply to 2023-produced cars and are valid through the end of March.
The price adjustments coincided with higher sales activity. Market observers note that in the 11th week of 2024, Moskvich entered the top ten best-selling brands in Russia, ranking ninth with 589 vehicles sold .
Reasons for price reduction
The price cuts were mainly driven by a need to clear out last year’s remaining inventory, according to industry sources. A market analyst explained that selling older stock required aggressive pricing, while acknowledging that the lower price point has strong consumer appeal and undercuts competing Chinese models such as the JAC JS4.
Analysts note that large-scale assembly methods, which bring fully built units to factories for final staging, could affect profitability if continued. If Moskvich pursues a full assembly approach later this year, the current pricing could move closer to the cost of vehicles built through welding and painting.
What to expect next?
From a financial perspective, Moskvich’s net loss for 2023 rose severalfold under Russian accounting standards. As last year’s inventory is exhausted, a price increase of 150–200 thousand rubles is possible, though prices may not return to previous levels. Some market observers expect continued demand for last year’s models into April.
Industry voices suggest Moskvich may have recalibrated its pricing and positioning strategy. A consultant noted that a sustainable range of 1.6 to 2.3 million rubles could help Moskvich carve a stable niche among affordable Chinese-branded vehicles with AvtoVAZ roots and KamAZ partnerships. If this strategy holds, 2024 sales could rise by a notable margin compared with 2023.
Analysts emphasize that volume may be the key priority now. While per-unit margins might be lighter, higher turnover, increased sales of spare parts, and a broader customer base could improve overall profitability over time. Attempts to reach Moskvich’s press service for comment on price reductions did not yield a response by publication time.