On March 3, Moskvich began distributing its vehicles to every city in Russia where the brand has authorized dealers. A robust network has emerged, with 52 sales and service points now open across 23 cities. The hubs span key urban centers such as Moscow, St. Petersburg, Volgograd, Voronezh, Yekaterinburg, Izhevsk, Kazan, Kemerovo, Krasnodar, Krasnoyarsk, Naberezhnye Chelny, Nizhny Novgorod, Novosibirsk, Omsk, Orenburg, Perm, Rostov-on-Don, Samara, Saratov, Stavropol, Tyumen, Ufa, and Chelyabinsk. This expansion marks a meaningful step in making Moskvich vehicles accessible to a broad audience and signals the brand’s commitment to a wide, countrywide footprint. The growing footprint aligns with a strategic aim to shorten wait times, enhance local service capabilities, and give prospective buyers a tangible point of contact near their homes or workplaces. Each city expands the brand’s ability to offer hands-on demonstrations, quick test drives, and after-sales support that helps drivers stay confident behind the wheel from day one.
The rollout will continue with the brand’s dealers adopting a consistent Moskvich branding. This transition accompanies thorough training for network staff, with a strong focus on electric vehicles. For many buyers, the electric model experience is new, and the brand is dedicated to delivering informed guidance, confident demonstrations, and a smooth purchasing journey from the initial inquiry through after-sales service. Staff training emphasizes how to explain charging options, battery warranty terms, and real-world efficiency to customers who are weighing practicality, range, and total cost of ownership. The goal is to build trust through knowledgeable, approachable conversations that help buyers feel prepared to make a decision during their first showroom visit or online inquiry. In addition, the network plan incorporates standardized pricing guidance, financing pathways, and clear service commitments to avoid confusion and foster a transparent buying process across all locations.
The broader plan for Moskvich includes a clear production and product strategy. In 2022, the company laid out ambitious output targets, aiming to manufacture 600 cars, with about one third powered by electric motors. The manufacturing roadmap envisions a total production volume of 50,000 vehicles, with 10,000 expected to be fully electric. These figures reflect a deliberate push toward electrification while maintaining a diversified lineup designed to meet varying customer needs across different regions of the country. The long-term plan also anticipates steady improvements in supply chain resilience, localized assembly options, and ongoing product refinement based on real-world feedback from the expanding dealer network. By balancing traditional internal combustion models with an accelerating electric portfolio, Moskvich seeks to offer practical options for urban and rural buyers alike, ensuring accessibility without compromising on safety, technology, or comfort.
On pricing, the Moskvich 3 city crossover starts at 1,970,000 rubles. This positioning places the model within reach for a wide segment seeking a compact crossover that combines practicality, urban usability, and modern features. As the dealer network grows and local support improves, potential buyers can anticipate more precise pricing, financing options, and value-added services in their area. The company remains focused on delivering predictable costs, flexible payment terms, and transparent warranties that help customers compare options confidently. Buyers can expect updates on promotions, trade-in possibilities, and regional incentives as the network expands, making the Moskvich 3 a compelling choice for city driving, weekend adventures, and everything in between.
- Drive can be read in Viber