The Moscow automotive brand Moskvich is advancing through the first phase of building a nationwide dealer network, establishing a solid foundation for broader customer access and stronger brand presence across key regions in North America.
Today, the company is in a robust training cycle for dealership staff, service technicians, and electricians. The program covers not only the basics of new model construction and system layouts but also hands-on guidance on operating and maintaining the vehicles. Trainees are gaining practical experience with cutting-edge features, diagnostics, and safety procedures to ensure dependable, confident support for customers from day one.
The emphasis is on elevating the standard of customer interactions. Moskvich aims to empower staff with the communication skills necessary to deliver smooth, informative, and respectful service. Special attention is given to electric vehicles, reflecting rising demand and the unique knowledge required to service battery systems and high-voltage components. This focus equips dealers to handle inquiries efficiently and to guide buyers through the transition to electric mobility with clarity and assurance.
Currently, the Moskvich dealer network includes 52 car centers operating across diverse regional markets. This expanding footprint supports a growing customer base and provides easier access to brand services, parts, and expert advice. Each center contributes to a cohesive service standard, enabling a consistent experience across locations while adapting to local market needs and patterns of vehicle ownership.
- Driving demonstrations and product insights can be found on YouTube
New and prospective customers can expect comprehensive guidance on vehicle features, financing options, maintenance plans, and after-sales support, delivered through a network built for reliability and speed. The ongoing training program ensures that every dealership staff member—from sales consultants to service technicians—remains aligned with Moskvich’s evolving lineup and service philosophy, delivering confidence at every touchpoint.
As the dealer network grows, Moskvich continues to invest in consumer education and transparent service practices, helping buyers understand performance, charging infrastructure, and total cost of ownership. The collaboration between the manufacturer and the dealer network is designed to create a seamless ownership journey that begins with informed choices and grows with ongoing support throughout the vehicle lifecycle. [Source: Moskvich corporate communications]