MG Aims for Top-10 Position in Russia Through Expanded Dealer Network and Model Rollout

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The MG automobile brand is positioning itself to rank among the top 10 selling automotive names in Russia, a forecast attributed to its expansive dealer network and broad market presence. This projection comes from Rossiyskaya Gazeta, citing Daria Sapunova, who serves as the marketing and advertising director for Mir-Distributor LLC, the official MG distributor in Russia. Sapunova notes that MG Motor already operates in 120 countries and holds a top 10 status in 22 of them. She explains that MG’s strategy to reach a top-10 standing in Russia hinges on leveraging its wide dealer network, expanding corporate sales, and integrating into taxi fleets and car-sharing platforms. The plan envisions achieving 50 points in the country by year-end, a milestone supported by the distributor’s leadership and confirmed by the publication’s interview with Sapunova. This move aligns with a broader corporate ambition to deepen MG’s footprint in the Russian market through coordinated sales channels and strategic partnerships, as reported by Rossiyskaya Gazeta.LLC Mir-Distributor, the brand’s official Russian importer. (Source: Rossiyskaya Gazeta)

According to Sapunova, MG Motor’s global footprint already spans 120 countries, with the brand enjoying top-10 status in 22 of those markets. She emphasizes that MG’s planned ascent in Russia will be driven by an integrated approach that combines a dense network of authorized dealers with targeted corporate sales initiatives and participation in taxi and car-sharing ecosystems. The objective is to extend MG’s reach to 50 dealer points in Russia by year’s end, a goal the company’s leadership believes is achievable given the existing distribution framework and ongoing expansion efforts. The comments were shared with the editor on behalf of Mir-Distributor LLC, the official MG distributor in Russia. (Source: Rossiyskaya Gazeta)

Earlier announcements indicated that up to 10 new MG models were slated for release in the Russian market in 2024. In the first half of the year, Russian MG dealerships highlighted the introduction of the MG6 liftback alongside familiar models such as the MG ZS and MG HS crossovers. Shortly thereafter, the lineup would expand to include several additional variants, with the HS PHEV, MG RX5, and MG RX9 crossover models being launched, in conjunction with the MG7 liftback, during the latter half of the year. The company also hinted at the introduction of three further models, though specific details were not disclosed at that time. (Source: Rossiyskaya Gazeta)

Beyond MG, the Italian automaker Ypsilon announced the launch of a new Ypsilon hatchback, marking the first new model from the brand in more than a decade. This development reflects a broader activity in the regional market where multiple brands are expanding their portfolios to meet evolving customer preferences. In parallel, sales of the M-Hero I SUV began in Russia at a price point of 16 million rubles, signaling continued momentum across MG’s segment mix and the broader automotive landscape in the region. (Source: Rossiyskaya Gazeta)

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