Market Shifts and Brand Shuffles in New Car Imports
Dealers report a rapid squeeze on new car imports that began before February and may tighten further as supply chains recalibrate. Experts anticipate a broader lineup for 2023 that will include vehicles from Chinese, Iranian, and Indian manufacturers, broadening the range beyond traditional brands.
Dealers carrying mainstream names such as Volvo, Skoda, Volkswagen, and Mazda, along with premium labels like Jaguar, Land Rover, Audi, and BMW, are facing significant losses as the market shifts. These findings come from Denis Reshetnikov, a representative of Fresh Auto car dealers, who notes the volatility in current stock levels and the impact on profitability for several popular models.
Reshetnikov explains that portions of these brands reach the market through parallel imports in limited quantities. The recent trend covers shipments from China, Japan, and the United Arab Emirates, pointing to a diversified but uneven supply channel that makes pricing and availability more unpredictable for consumers.
Meanwhile, experts from Western brands are increasingly turning to Chinese manufacturers to secure supply and maintain service standards. Alexei Makarov, Director of Development and Corporate Governance at the Nizhegorodets Group of Companies, observes that this shift is likely to improve customer service through closer collaboration and shared best practices, even as it reshapes traditional dealer networks. This trend reflects a broader realignment in the global auto industry as regions adapt to new sourcing realities and evolving consumer expectations.
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Audit and market analysts continue to monitor regulatory changes, customs policies, and currency fluctuations that influence import costs and vehicle pricing. Stakeholders emphasize that the near-term market will favor models with adaptable supply chains and competitive aftersales support, while consumers should expect a wider, more varied offering over the next twelve months.
In related news, a consumer engagement initiative invites readers to participate in a national vote to highlight standout new car models of the year. The initiative aims to gather opinions from a broad audience and celebrate innovation across the industry, including features such as safety technologies, efficiency gains, and connected car capabilities. The event underscores the importance of transparency and community feedback in shaping the market’s future direction.
Participation is encouraged, with an upcoming drawing that rewards participants who complete the survey with a meaningful prize package. The program runs through late February, and entrants are encouraged to share their experiences and preferences openly to help guide manufacturers and dealers alike.