Since the start of this year, the market scene has shifted a lot. European and Japanese brands are selling off remaining stock, which opens room for more Chinese brands to enter the lineup.
November 2022 saw a sharp decline in new car sales, dropping by 61.6% year over year to 74,563 units, with total sales reaching 46,403 vehicles, according to the AEB Automobile Manufacturers Committee.
When we focus on passenger cars alone, the brands with the weakest performance were clearly shown.
- Lexus – 2 units, down 100% from November 2021
- Honda – 4 units, down 99%
- Porsche – 11 units, down 98%
- Volvo – 12 units, down 98%
- Mitsubishi – 13 units, down 100%
- Subaru – 22 units, down 91%
- Jeep – 27 units, down 73%
- GAC – 31 units, down 82%
- Opel – 32 units, down 78%
- Suzuki – 35 units, down 93%
In terms of overall sales momentum, the worst performers were DFM brands with steep declines—Lexus and Mitsubishi each fell by about 100%; Toyota by nearly 99%; Volvo and Porsche by around 98%.
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The AEB data does not cover BMW and Mercedes-Benz, as these manufacturers have shifted to quarterly reporting. It also excludes Chery sales by decision of the manufacturer’s headquarters.
Acknowledge the market picture: Depositphotos
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