Lada Strengthens Position in Russia as Granta Refresh Boost Drives Sales
In mid July, Avtostat reported that Lada dealers in Russia moved 2,607 new passenger cars, a figure that helped the brand command 31.8 percent of the market during the same period. This sharp rise marks a notable rebound for the automaker and highlights a broader trend shaping the Russian car market this year. As the season progressed, analysts observed a return to double digit market share that had slipped in previous years, underscoring Lada’s strategic repositioning and the resilience of its product lineup. [Avtostat]
Historical context shows that Lada has briefly surpassed 30 percent of the Russian market several times in the past. The brand’s share exceeded 30 percent in 2007, reached 30.1 percent, and later fell to about 15 percent by 2014. By the first half of 2022, Lada’s share hovered around 20.8 percent. Yet, during the weeks of July, the share accelerated again, with the first week yielding 27.9 percent and the second week climbing to 29 percent. These fluctuations illustrate how timely model introductions and financing options can influence consumer choices in a highly price-sensitive market. [Avtostat]
Industry observers attribute the recent uptick in AvtoVAZ’s market share to the launch of simplified versions of the Lada Granta, which entered production and sales during the summer season. The streamlined Granta variants are positioned to appeal to budget-conscious buyers while delivering the familiar Lada reliability and value that have long defined the brand. This strategy appears to be resonating with families and first-time car buyers who seek practical transportation without compromising essential features. [Avtostat]
In related news, AvtoVAZ announced the arrival of the Lada Niva Legend SUV in a new Classic configuration for the 2022 model year. The vehicle is priced at 647,600 rubles with the preferential loan program, or 796,500 rubles without it. This pricing approach broadens access to a rugged, compact SUV that has a storied history in the Russian market, and it aligns with consumer demand for versatile, value-oriented utility vehicles. [Avtostat]