AvtoVAZ, the enduring Russian automaker behind the Lada brand, has introduced a batch of Lada Granta models finished in a vivid blue shade. The update appears in a post shared by Avtograd News on VKontakte, the social network widely used by automotive communities across Russia. The report notes that several Granta units were completed with this bright blue paint, a choice that may aim to sharpen the model’s street presence and help the compact sedan stand out in busy lots and showroom floors. For Canadian and American readers, this kind of color refresh is part of a broader trend where compact sedans gain attention through bold finishes that signal sportiness and modern styling, even when price and practicality remain the core selling points in many markets. The move also hints at the ongoing effort by AvtoVAZ to keep the Granta lineup updated while the company simultaneously expands its export ambitions and strengthens its domestic distribution network.
According to the post dated September 19, three Granta prototypes rolled off the assembly line in three body styles—a Liftback, a Sedan, and a Station Wagon Cross—each finished in blue metallised enamel described as bright and eye-catching. The consistent blue tone across variants suggests a planned color push rather than isolated experimentation. The images accompanying the message show a glossy, reflective finish that could appeal to buyers seeking a modern look without stepping up to more expensive trims. In markets outside Russia, such visual cues can influence perception of the model’s value proposition, especially where limited edition hues or distinctive colors are used to differentiate compact cars in a crowded segment.
No official release date has been announced for when this blue finish would join the Lada Granta color palette. Industry observers note that carmakers often test new hues on limited runs before committing to a nationwide release, and decisions depend on production capacity, supplier logistics, and early consumer response. Forecasters in North American markets would watch whether a similar shade strategy might appear in future lineups or regional offerings, though scope and timing can vary by market. For now, the blue option remains in the testing phase, with no stated timetable for mass production or showroom availability in any market.
Recent reports show that AvtoVAZ delivered 38.2 thousand vehicles in August, up roughly 15 percent from July. This rise comes as the company stabilizes production after a period of adjustment and benefits from steady demand for affordable, practical cars. Promotions, financing offers, and improved supply to dealers have helped lift sales, while the company’s broader lineup continues to attract family buyers and cost-conscious customers alike. The August numbers also reflect broader trends in the domestic market, where buyers are returning to more traditional sedans and crossovers as new models and refreshed colors appear, potentially setting up a stronger finish to the year for AvtoVAZ in Russia.
Within the same month, Lada Vesta sold 11.5 thousand units, an increase of nearly 73 percent versus August 2023. The Vesta has gathered momentum by combining roomy interior space, contemporary styling, and a price point that appeals to first-time buyers and fleets alike. The model’s appeal is helped by a growing network of service centers and competitive ongoing promotions. Since the start of the year, Vesta sales in Russia total about 84.2 thousand units, indicating persistent demand across multiple configurations and trims. Analysts watching the brand note that Vesta’s performance contributes significantly to AvtoVAZ’s overall growth plan as the maker expands its footprint in a competitive market.
August also saw 1.5 thousand Largus units, including both station wagon and cargo van configurations, delivered to customers. The Largus remains a practical choice for families and small businesses that value versatile space and economical running costs. Lada Granta reached 16.7 thousand sales for the month, reinforcing its status as a core volume model and a staple of the brand’s daily driver lineup. In the same period, 3.7 thousand Lada Niva Legend SUVs and 4.2 thousand Lada Niva Travel units were registered, illustrating continuing interest in the rugged, all-terrain-oriented side of the Lada family. The mix of numbers highlights how AvtoVAZ balances compact sedans, multi-purpose wagons, and off-road options to cover diverse customer needs across the region.
Earlier reports confirmed that AvtoVAZ has begun assembling the Lada Iskra Cross, signaling the company’s push into cross-crossover styling and expanded utility offerings. The Iskra Cross is part of a wider strategy to broaden the lineup with models that blend everyday usability with lightly rugged capability, a move many regional automakers pursue to attract urban buyers who still want light off-road capability. The development notes reflect AvtoVAZ’s intent to keep pace with consumer preferences and competitive market dynamics as the company navigates ongoing changes in the global automotive landscape.