New prices for Lada cars went into effect January 14, 2024, and the changes affect three models as AvtoVAZ adjusts its lineup amid shifting market conditions.
The Granta sedan will be priced from 746,400 rubles to 1,330,000 rubles. The current range runs from 700,000 to 1,300,000 rubles. For the base configuration, the price span will be 737,500 to 1,380,000 rubles. The portal notes that the crossover version is set to rise to a range of 1,140,000 to 1,230,000 rubles.
The Lada Vesta sedan will cost 1,460,000 to 1,980,000 rubles starting January 14, 2024, up from the previous 1,240,000 to 1,960,000 rubles in the market.
The three-door Niva Legend SUV will be priced at 1,020,000 to 1,210,000 rubles starting January 14, 2025, while it is currently available from 981,000 to 1,160,000 rubles.
Prices for the Aura, Larus, and Niva Travel variants will remain unchanged.
The information that AvtoVAZ would raise car prices had been disclosed in December 2024.
AvtoVAZ has increased Lada prices twice in 2024, reflecting ongoing adjustments across the model line.
The company reminded the public that AvtoVAZ President Maxim Sokolov had pledged not to raise prices before January 1, 2025, with future moves to be guided by market conditions.
Historically, it has been noted that the Lada Granta basic configuration has seen price growth by about a quarter over the last three years.
In 2021, the Granta price rose from 560,000 rubles to 808,000 rubles depending on the version. In August 2024, AvtoVAZ raised prices for Lada cars for the fourth time that year, placing the basic Granta sedan at 700,000 rubles.
Earlier reports indicated that prices for the new Granta had fallen in Belarus, illustrating regional variations in pricing strategy.
Overall, these moves illustrate how AvtoVAZ balances supply, demand, and regional considerations while updating the prices across the Lada lineup.